CULVER CITY, Calif.,
Sept. 22, 2015 /PRNewswire/
-- In celebration of the worldwide release of
Goosebumps, in theaters October 16,
2015, moviegoers can put themselves inside an action-packed
scene from the movie in a virtual reality adventure with immersive
motion by D-BOX with the Goosebumps Virtual Reality
Adventure. In eleven cities over four weekends,
Goosebumps fans can buckle up for adventure as Jack Black, playing famed Goosebumps
author R.L. Stine, takes them on an
unforgettable journey through town, just after his creatures have
escaped from their manuscripts.
In the one-of-a-kind promotional event, moviegoers will put on
virtual reality goggles and climb into a D-BOX immersive
motion-activated chair to experience being inside a scene from the
movie. In the experience, which is inspired by a scene in the
film itself, Jack Black, playing
Stine, drives through town, trying to escape one of his creations,
the Praying Mantis. With the motion of the D-BOX chair
precisely synced to action, Black directs viewers to look around
and experience the world of Goosebumps, as if they were
inside the film itself. The experience was directed by
Rob Letterman, the director of
Goosebumps.
The Goosebumps Virtual Reality Adventure will
be available for four weekends, Saturdays and Sundays between September 26 and October 18, in the
following markets:
New York
Los Angeles
Dallas
Chicago
Miami
San Jose
Cleveland
Washington
Albuquerque
Toronto
Salt Lake City
Moviegoers can visit www.Goosebumps-Movie.com for local theater
location information. The experience will be available in
select international cities at future dates, tied to the film's
release.
Sony partnered with the globally renowned creative studio and
VFX powerhouse MPC to shoot and produce the VR content.
Commenting on the announcement, Elias
Plishner, executive vice president, Digital Marketing for
Sony Pictures said, "Goosebumps is a fun, immersive movie,
and this promotional experience is going to put moviegoers inside
the film itself. We're always looking for ways to create
engagement, and it was great to see Rob and Jack take the existing
scene and re-shoot it for virtual reality. They were
completely game."
Jake Zim, senior vice president,
Digital Marketing, added, "The world of Goosebumps lends
itself perfectly to VR, and merging the D-BOX motion chair with
virtual reality takes this experience to the next level.
You're going to feel immersed in the movie – it's a virtual reality
adventure ride right there in the theater lobby."
Michel Paquette, VP Marketing,
D-BOX added, "As the world leader and inventor of immersive motion
for cinematic art, we are very pleased to see that the credibility
in creating subtle and intelligent motion is adding embodied
spectator participation to the storytelling. We're always
looking for ways to expand the moviegoing experience, which is why
we jumped at the chance to team up with the studio for this unique
event. We truly feel that
the Goosebumps Virtual Reality Adventure elevates
the viewer's movie experience by combining VR with credible
physical reality only available through the D-BOX chair. With
the immersive motion of that chair specifically programmed and
synced to the VR images playing in the goggles, you're going to
feel like you're right there in the car with Jack Black, trying to escape the Praying
Mantis."
In addition to and separate from the Goosebumps Virtual
Reality Adventure, moviegoers will be invited to experience the
theatrical film Goosebumps in one of the thousands of D-BOX
seats installed in theaters upon the film's release.
About "Goosebumps"
Scholastic has over 400 million
Goosebumps books worldwide in 32 languages in print since the
series introduction in 1992, earning critical acclaim and
dominating global best seller lists. R.L. Stine has been
recognized as one of the bestselling children's authors in
history. Now, the literary phenomenon is coming to the big
screen. In Goosebumps, teenager Zach
Cooper (Dylan Minnette),
upset about moving from a big city to a small town, finds a silver
lining when he meets the beautiful girl, Hannah (Odeya Rush), living right next door, and makes a
quick friend in Champ (Ryan
Lee). But every silver lining has a cloud, and Zach's
comes when he learns that Hannah's mysterious dad is in fact
R.L. Stine (Jack Black), the author of the bestselling
Goosebumps series. As Zach starts learning about the strange
family next door, he soon discovers that Stine holds a dangerous
secret: the creatures that his stories made famous are real, and
Stine protects his readers by keeping them locked up in their
books. When Stine's creations are unintentionally released
from their manuscripts, Zach's life takes a turn for the
weird. In a crazy night of adventure, it's up to Zach,
Hannah, Champ, and Stine to team up and get all of these figments
of Stine's imagination – including Slappy the Dummy, the girl with
the haunted mask, the gnomes and many more – back in the books
where they belong to save the town. Directed by Rob Letterman, the screenplay is by Darren Lemke with a story by Scott Alexander & Larry Karaszewski, based on the Goosebumps book
series published by Scholastic and written by R.L. Stine. The film is produced by
Deborah Forte and Neal H. Moritz.
About Sony Pictures Entertainment
Sony Pictures
Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a
subsidiary of Tokyo-based Sony
Corporation. SPE's global operations encompass motion picture
production, acquisition and distribution; television production,
acquisition and distribution; television networks; digital content
creation and distribution; operation of studio facilities; and
development of new entertainment products, services and
technologies. For additional information, go
to http://www.sonypictures.com.
About D-BOX
D-BOX Technologies Inc. (DBO.TO) designs,
manufactures and commercializes cutting-edge motion systems
intended for the entertainment and simulation & training
markets. This unique and patented technology uses motion effects
specifically programmed for each visual content which are sent to a
motion system integrated into either a platform, a seat and many
other product. The resulting motion is perfectly synchronized with
the on-screen action, thus creating an unparalleled realistic
immersive experience.
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SOURCE Sony Pictures Entertainment