American Apparel® Teams Up with Live Nation, Showcasing Partnership at Music Midtown Today
15 Septembre 2023 - 3:30PM
American Apparel® is pleased to announce a multi-year partnership
as the official printwear supplier at select Live Nation festivals
in the United States. This marks an exciting moment for the brand
as it heightens efforts to deepen connections with its fans. As
part of this partnership, American Apparel® will be at the Music
Midtown festival in Atlanta, Georgia, debuting its Tee Lab
activation booth today.
“We are excited to extend our partnership with Live Nation, the
global leader in live entertainment, to feature our iconic American
Apparel® brand center stage,” says Emma Budzisz, Vice-President of
Marketing at Gildan. “Music holds a special place in the hearts of
our consumers, and the festival experience presents us with an
exceptional opportunity to collaborate with artists and designers
to create timeless t-shirt memories for attendees.”
As part of this activation, American Apparel® will be on-site at
the Music Midtown festival starting today to September 18. The
brand will feature its American Apparel® Atlanta Tee Lab activation
booth, offering festival attendees a one-of-a-kind customization
experience. Fans will have the exclusive opportunity to receive a
complimentary custom printed t-shirt along with embroidered
patches, with the American Apparel® team offering visitors a
dedicated design desk to create their own unique customizations.
Fans will also have the opportunity to purchase American Apparel®
printed products directly at the booth. The activation will be
supported by a comprehensive social media campaign on the brand’s
Instagram channel, which you can explore here.
About American Apparel®:
American Apparel® is an iconic premium clothing
brand of timeless apparel, made to leave lasting impressions for
all generations and never be replicated. From the legendary fine
jersey to the cherished heavyweight cotton, American Apparel®
delivers both style and quality, elevating fashion to iconic
status.
American Apparel® is a brand owned by Gildan
Activewear, a leading manufacturer of everyday basic apparel. The
Company owns and operates vertically integrated, large-scale
manufacturing facilities which are primarily located in Central
America, the Caribbean, North America and Bangladesh. The Company
operates with a strong commitment to industry-leading labor,
environmental and governance practices throughout its supply chain
in accordance with its comprehensive ESG program embedded in its
long-term business strategy. More information about the Company and
its ESG practices and initiatives can be found
at gildancorp.com.
Media inquiries: Maria-Paula GaliaPublic
Relations Account Supervisor (917)
957-0694maria@wildchildgrp.com
Geneviève Gosselin Director, Global Communications and
Corporate Marketing (514) 343-8814
ggosselin@gildan.com
Gildan Activewear (TSX:GIL)
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