SAUSALITO, CA , a worldwide developer and publisher of interactive entertainment software, today announced that Jeff Braun, the renowned co-creator of the SimCity(TM) franchise and co-founder of Maxis (now part of Electronic Arts) has joined Red Mile's strategic advisory team.

Mr. Braun has a game industry career that spans more than 20 years, which began when he co-founded Maxis with Will Wright in 1987. Mr. Braun has been a key contributor to more than 25 games throughout his career and is a noted speaker and author on both the creative and business sides of the industry.

The appointment of Braun as an advisor is the latest in a series of key strategic moves by Red Mile since it first came to prominence as a publisher with the release of its first franchise title, Heroes of the Pacific, in 2005. In February 2007, the company appointed Glenn Wong, former President of Electronic Arts Canada, as its President and Chief Operating Officer, and in late 2007 it secured the game rights to Frank Miller's "Sin City," a major license.

"Red Mile got my attention when it licensed Frank Miller's 'Sin City.' The opportunity to work with a company that has the rights to such an influential Frank Miller property is very compelling," said Braun. "The next big challenge for Red Mile will be to turn this property into a triple-A game and make the transition to a top-tier publisher. I believe their development strategy, in addition to the management experience of Glenn Wong, are key steps toward achieving this goal."

"Jeff brings a deep understanding of video games that is unparalleled in the industry," stated Red Mile CEO Chester Aldridge. "SimCity(TM) was the genesis of one of the best-selling games of all time and Jeff's experience working with this and many other leading game franchises will be of great value to us."

About Red Mile Entertainment, Inc.

Red Mile Entertainment, Inc. is a worldwide developer and publisher of interactive-entertainment software. Red Mile creates, incubates, and licenses premier intellectual properties and develops products for console video-game systems, personal computers, and other interactive entertainment platforms. For more information about Red Mile Entertainment, Inc. please visit our web site at http://www.redmileentertainment.com.

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Media Contacts: Todd Weimer (415) 339-4242

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