Press
release
June 14, 2017
Edenred unveils new global
identity
The world leader in transactional solutions for companies,
employees and merchants will market all of its solutions in
42 countries under the Edenred brand.
Edenred is taking
its transformation to the next level, with a powerful and unifying
brand that brings together 43 million employees,
750,000 companies and public institutions and 1.4 million
affiliated merchants. Today, the 250 products and services
developed by the Group, including its iconic Ticket Restaurant
program, have been given a face lift and now share the same graphic
standards. The new identity is captured by the Group's signature
"We connect, you win", which reflects Edenred's digitization, the
networks it has built and the advantages it brings: greater
purchasing power for employees, optimization of expenses for
companies and more business for merchants. On June 14, 2017,
the Group's 8,000 employees in 42 countries will wear the
colors of the new logo. This far-reaching initiative is part
of Edenred's Fast Forward strategic plan, which notably aims to
digitize its offer across the board and give the Group a leading
position in B2B2C.
Bertrand Dumazy,
Chairman and Chief Executive Officer of Edenred, said:
"The launch of our new visual identity is a
significant milestone in Edenred's transformation. The Group's
transition to a fully digital ecosystem has led us to create a new
brand identity that is powerful, meaningful and unifying. For
43 million employees, 1.4 million merchants and
750,000 companies, every one of our solutions is a source of
value creation."
The new Edenred
logo will now feature on all Group solutions, from cards to
mobile apps, online platforms and paper vouchers.
The Group has also adopted a
new signature, "We connect, you win", which
reflects Edenred's digitization, the networks it has built and the
advantages it brings: greater purchasing power for employees,
optimization of expenses for companies and more business for
merchants.
Capitalizing on the red dot, which has been the company's signature
mark since the launch of the Ticket Restaurant program in the
1960s, the Edenred logo embodies all of the
attributes of the new brand: simple, dependable, digital,
universal, daring and connected. Changed to a red circle, it
features the name Edenred through its middle and is left open to
the outside: to the Group's unique network, but most of all, to the
employees, companies and merchants that use Edenred solutions. With
its "red" suffix, the new logo echoes a color which has been a
visual marker for the Group from day one, whilst making the brand
even easier to read. A play on words (the word "red" meaning
"network" in Spanish), it also refers to the different ecosystems
that form the basis for the Group's products. The font's clean
curves mark the smooth transition to new graphic standards at the
meeting point between the worlds of B2B and B2C as the digitization
of its offer sees the Group forge increasingly direct ties with the
43 million employees that use its solutions. Designed in
monogram format, the logo is also a symbol of the federating effect
of Edenred's mobile apps.
Edenred's graphic
universe has been completely redesigned in line with the
brand's new platform: creation of a "ribbon" that represents the
ties developed by Edenred between its different audiences, use of
vibrant colors, and reference images and symbols that are given
center stage, as can be seen on the new
edenred.com website.
On June 14,
2017, the Group's 8,000 employees will wear the colors of
the new logo at the different events organized in the
42 countries in which Edenred is present. Follow these events
on social media via the hashtag #Edenredconnects.
Anne-Sophie
Sibout, Edenred's Communications VP, commented: "We involved more than 200 Edenred employees from
around the world in the process of creating our new visual identity
over the past year, making it a genuinely collaborative project.
The new brand identity conveys a promise of confidence, convergence
and daring. In both design and presentation, it symbolizes the
unique ties Edenred forges between its audiences."
The rebranding project was carried
out with the assistance of the Royalties
agency, which designed Edenred's new logo and visual identity
and participated in creating the brand platform.
___
Edenred is
the world leader in transactional solutions for companies,
employees and merchants. Whether delivered via card, mobile app,
online platform or paper voucher, all of these solutions mean
increased purchasing power for employees, optimized expense
management for companies and additional business for affiliated
merchants.
Edenred's offer is built around three business lines:
-
Employee benefits (Ticket Restaurant®, Ticket
Alimentación, Ticket Plus, Nutrisavings, etc.)
-
Fleet and mobility solutions (Ticket Log, Ticket
Car, UTA, Ticket Empresarial, etc.)
-
Complementary solutions including corporate
payments (Edenred Corporate Payment), incentives and rewards
(Ticket Compliments, Ticket Kadéos) and public social
programs.
The Group brings together a unique
network of 43 million employees, 750,000 companies and public
institutions, and 1.4 million affiliated merchants.
Listed on the Euronext Paris stock exchange, Edenred operates in
42 countries, with close to 8,000 employees. In 2016, the
Group managed almost €20 billion in transactions, of which 70%
were carried out via card, mobile device or the web.
The logos and
other trademarks mentioned and featured in this press release are
registered trademarks of Edenred S.A., its subsidiaries or
third parties. They may not be used for commercial purposes without
prior written consent from their owners.
Follow Edenred on Twitter:
www.twitter.com/Edenred
___
CONTACTS
Media relations
Anne-Sophie Sibout
+33 (0)1 74 31 86 11
anne-sophie.sibout@edenred.com
Anne-Sophie Sergent
+33 (0)1 74 31 86 27
anne-sophie.sergent@edenred.com |
Investor & shareholder relations
Solène Zammito
+33 (0)1 74 31 88 68
solene.zammito@edenred.com
Aurélie Bozza
+33 (0)1 74 31 84 16
aurelie.bozza@edenred.com
|
PR-Edenred brand_eng
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: EDENRED S.A. via Globenewswire
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