NOC*NSF launches partnership with M Line
21 Juillet 2014 - 11:59AM
Last week NOC*NSF (Netherlands Olympic Committee *
Netherlands Sports Federation) announced the following in a press
release:
You win medals in
bed
NOC*NSF launches partnership with M Line mattress brand
Arnhem, The Netherlands, 17
July 2014 - NOC*NSF (Netherlands Olympic Committee * Netherlands
Sports Federation) has today entered into a partnership with M
Line. The sports organisation is in this way underscoring the
importance of a good night's rest in the quest for new Olympic
successes in 2016 and 2018. The partnership, which will extend from
now through the Olympic Games in PyeongChang in 2018, was made
official this morning during a gathering at Papendal Sports Centre
in Arnhem, The Netherlands.
NOC*NSF has already worked successfully with M
Line in the past. The Dutch mattress brand provided materials and
equipment including mattresses in Vancouver, Beijing and London and
at the 2014 Olympic Games in Sochi. On the initiative of Maurits
Hendriks, Technical Director of NOC*NSF, the partnership will now
be carried out in a structured manner starting today. M Line will
provide NOC*NSF/TeamNL with advice, products and the latest
technologies in the field of sleep comfort.
'The basic premise for NOC*NSF is that a good
night's rest improves the likelihood of a top performance. This is
because sleep and sport are inextricably linked. It is perhaps the
most underestimated form of training. Tour de France winner Joop
Zoetemelk spoke the legendary words years ago: 'You win the Tour in
bed.' The partnership with M Line has furthermore already
proven its success in the past. We like the fact that M Line does
not base its approach on prevention, but rather on ambition.
Sleeping with a goal! We are delighted that we can continue the
partnership intensively and in doing so provide our athletes with
added support in relation to fulfilling their ambitions in sport,'
says Maurits Hendriks.
M Line is at home in the world of top sport. Ton
Anbeek, CEO of Beter Bed Holding N.V.: 'We have been positioned as
the leading bedroom system for top athletes for many years. In
association with our sport marketing partner Triple Double, we have
helped more than three hundred top athletes in their choice of M
Line products in recent years. On the advice of our sport marketing
agency, we will now be even more intensively involved with Dutch
top sports as an official partner of NOC*NSF/TeamNL in the field of
mattresses and bedroom comfort. We are proud that we can contribute
in this way and look forward to this challenge with
confidence.'
_____________________________________________________________________
For more information, please contact Jaap Westland (Commercial
Director at M Line):
Tel.: +31 6 295 65491. A royalty-free photograph is included in the
attachment.
The M Line brand is developed and marketed via our
subsidiary DBC International. M Line supplies a range of
products including high-quality mattresses.
Attachments: (Dutch) press release and
photograph on NOC*NSF - M Line partnership.
(Dutch) press release partnership
NOC*NSF - M Line
Photograph partnership NOC*NSF - M Line
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Source: Beter Bed Holding NV via Globenewswire
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