Serko’s Corporate Travel Innovation Recognized with Landmark US Patent for the “Connected Trip”
06 Juin 2024 - 3:00PM
Business Wire
Serko’s decade of trailblazing recognized with
awarded patent for original innovation
Serko Limited, a leader in online travel booking and expense
management for the business travel market, today announced it has
been awarded a United States Patent* for its groundbreaking Unified
Travel Interface, which serves as the backbone for what is commonly
referred to as the “Connected Trip.” The patent transforms the
traditional landscape of corporate travel management by seamlessly
unifying travel content from disparate sources into a single,
intuitive online user experience.
“In the US market we’re now seeing seismic shifts in the
distribution of content, and the demands of corporate travellers to
have full access to that content,” said Darrin Grafton, CEO of
Serko. “This patent and the Zeno platform that underpins it stands
as a testament to our commitment to modernizing travel technology.
By providing a uniform interface that goes beyond content sources,
we seamlessly connect travellers, travel managers, and all the
crucial elements of the supply chain.”
The cornerstone of Serko’s Connected Trip is Zeno, Serko’s
corporate travel and expense management platform. Zeno empowers
users to build comprehensive itineraries from various direct and
aggregator sources, including everything from airline fares (both
direct and NDC), to hotel accommodations from industry giants like
Expedia and Booking.com, as well as ground transport options. Since
its inception, Zeno has earned widespread recognition, securing
prestigious awards such as BTN Innovate People’s Choice and Travel
Tech Breakthrough B2B Travel Innovation of the Year.
In an era marked by transformative shifts in airline
distribution and corporate travel programs confronting the
challenge of navigating through a maze of content sources, Zeno’s
Unified Itinerary addresses the evolving needs of travel managers
and their clients. It delivers unparalleled choice and convenience
while offering the visibility and control essential for streamlined
travel management.
Concluded Grafton: “A decade ago, we envisioned a future of
interconnected travel experiences and the technological
infrastructure required to bring this vision to life. Securing the
patent for our Unified Travel Interface marks a significant
milestone, creating a new touchstone for the industry. Our goal is
– and always will be – to meet the evolving demands of travellers
and the needs of companies for effective travel management.”
This patent is the latest addition to Serko’s existing
intellectual property portfolio including “Resource Crew
Management” and “Supplier trip ERP automation”.
FURTHER INFORMATION
About Serko
Serko is a leader in online travel booking and expense
management for the business travel market. Booking.com for Business
runs on Zeno, Serko’s next generation travel management
application, using intelligent technology, predictive workflows and
a global travel marketplace to transform business travel across the
entire journey. Listed on the New Zealand Stock Exchange Main Board
(NZX:SKO) and Australian Securities Exchange (ASX:SKO), Serko is
headquartered in New Zealand, with offices across Australia, China
and the United States. For more information, visit serko.com.
*About the patent
Title: Unified Travel Interface. US Patent 11,972,372 granted 30
April 2024. For more information, visit
https://patents.google.com/patent/US11972372B2/en?oq=11972372
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version on businesswire.com: https://www.businesswire.com/news/home/20240606636179/en/
Media enquiries Nick Whitehead Chief Marketing Officer
+64 21892996 nick.whitehead@serko.com
Serko (ASX:SKO)
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