JCDecaux renews and extends its partnership with Lima Airport Partners for the advertising concession in the new terminal of Jorge Chávez International Airport of Lima in Peru, for 10 years
26 Octobre 2023 - 5:40PM
JCDecaux renews and extends its partnership with Lima Airport
Partners for the advertising concession in the new terminal
of Jorge Chávez International Airport of Lima in Peru, for 10
years
JCDecaux renews and extends its
partnership with Lima Airport Partners for the advertising
concession in the new terminal of Jorge
Chávez International Airport of Lima in Peru, for 10
years
Paris, October
26th, 2023 – JCDecaux SE
(Euronext Paris: DEC), the number one outdoor advertising company
worldwide, announces that its subsidiary JCDecaux Peru has renewed
and extended its partnership with Lima Airport Partners (LAP) at
Jorge Chávez International Airport of Lima.
The 10-year contract includes the advertising
concession for the new Airport terminal which is set to launch in
early 2025. JCDecaux will continue to enhance the passenger
experience through its iconic, digital and contextualised media
offering that includes high-profile digital billboards at key
customer touchpoints and networks that shadow the passenger
journey, enabling timely, relevant and targeted audience
communication. Part of an integrated and collaborative eco-system,
innovative data-driven solutions bring new benefits for campaign
optimisation and audience measurement, enhancing the airport retail
experience, delivering greater value for brands, creating memorable
experiences and successful communication strategies. JCDecaux will
bring its new Airport Audience Measurement system to the new
terminal, following its recent launch across Peru. JCDecaux will
also develop a programmatic offer that will ensure the inclusion of
DOOH (Digital Out-of-Home) at Jorge Chávez International Airport in
brands’ omni-channel strategies, leveraging the power of the global
online media market.
JCDecaux Peru has been a key partner for LAP in
the current terminal for the past 9 years, providing an innovative
communication platform for local and international brands. The new
terminal at Jorge Chávez International Airport has been conceived
as an "airport city", the first of its kind in South America, with
two runways, offices, hotels and a renewed retail offering.
Designed to meet the needs of the increased projected passenger
numbers when the new terminal opens, the Airport is set to turn the
Peruvian capital into an important hub in the region. The new
terminal will also set new standards in terms of sustainability
with an ambitious ESG vision around social and environmental
initiatives, to which JCDecaux, as a major partner of LAP, will
contribute through the use of energy-saving technologies, including
carbon footprint evaluation and recycling activities among a range
of initiatives.
With a presence in 14 key cities across the
country, JCDecaux Peru is the official partner of the Lima Metro,
19 shopping malls (9 in Lima and 10 in various regions) as well as
14 airports, including Lima Airport. JCDecaux is the number one
airport advertising company in Peru.
Norbert Onkelbach, CCO of Lima Airport
Partners, said: “We have full confidence in the quality
and experience of JCDecaux to develop an innovative and digitised
advertising platform in our new passenger terminal, which will
contribute to our company purpose to offer our passengers and
customers an exceptional experience throughout their time at the
terminal. We are working closely with our key partners to turn the
new Jorge Chávez into one of the most advanced airports in the
region.”
Jean-Charles Decaux, Co-Chief Executive
Officer of JCDecaux, said: “We are delighted to have been
chosen once again by Lima Airport Partners, continuing our
successful partnership of almost 10 years. This contract
demonstrates our ability to deliver innovative advertising
solutions and services, which will contribute to the passenger
experience, and offer optimal visibility for advertisers and their
brands in a fast-growing hub in Latin America, which will surely
set a new standard in the region. As the world's number one in
airport advertising, JCDecaux will leverage its expertise to ensure
the success of this partnership.”
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a) – H1 2023
revenue: €1,585m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 1,040,132 advertising panels
worldwide
- Present in 3,573 cities with more
than 10,000 inhabitants
- 11,200 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.4/5), CDP
(A-), MSCI (AA) and has achieved Platinum Medal status from
EcoVadis
- 1st Out-of-Home Media company to
join the RE100
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(604,536 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 205 contracts in metros, buses,
trains and tramways (333,620 advertising panels)
- N°1 in Europe for billboards
(101,976 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (654,957 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (170,973 advertising panels)
- N°1 in outdoor advertising in Latin
America (129,305 advertising panels)
- N°1 in outdoor advertising in
Africa (24,198 advertising panels)
- N°1 in outdoor advertising in the
Middle East (19,371 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com.Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor Relations: Rémi
Grisard+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
- 26-10-23 # Aéroport de Lima_UK
JCDecaux (EU:DEC)
Graphique Historique de l'Action
De Avr 2024 à Mai 2024
JCDecaux (EU:DEC)
Graphique Historique de l'Action
De Mai 2023 à Mai 2024