RNS Reach
29 April
2024
Eagle Eye Solutions Group
PLC
("Eagle Eye", the "Group" or
the "Company")
Tesco selects Eagle Eye to
power Clubcard Challenges
Eagle Eye, a leading SaaS
company that creates digital customer connections enabling
personalised, real-time marketing, is
pleased to announce it has secured a one-year contract, with the
option to renew for a further year, with Tesco Stores Ltd, the UK's
leading supermarket, for its AI-powered
Personalised Challenges solution, building on its existing
relationship with the retailer.
EagleAI Personalised Challenges is
a digital platform which allows retailers
to personalise promotions, providing customised challenges designed
to reward incremental behaviour. In-built AI and deep machine
learning facilitate hyper personalisation through its analytics
capability, providing consumers with promotions more suited to
them.
Following a successful trial, with a
higher than anticipated participation rate, Tesco will roll out
Personalised Challenges to more Clubcard members in the coming
months, under the name Clubcard Challenges. The solution will power
personalised and gamified offers and promotions to each individual
Clubcard member.
Lizzie Reynolds, Group Membership and Loyalty Director at
Tesco, said: "We are constantly
looking for ways to make Clubcard work harder for our customers.
With Clubcard Prices on around 8,000 products, it is saving
customers up to £360 off the annual cost of their groceries.
Personalisation is about using what we know about customers to make
their experience better and our rewards more helpful and we're very
excited to see how our customers respond to Clubcard
Challenges."
Tim
Mason, CEO of Eagle Eye,
commented: "It's a privilege to be working with Tesco,
one of the world's great retailers and an acknowledged leader in
customer loyalty, to usher in its next stage of personalised
promotions. This win underlines the power of the EagleAI solution,
capable of creating and delivering millions of hyper personalised
marketing messages, and our position at the forefront of
personalised marketing."
The EagleAI - Personalised
Challenges solution became part of the Eagle Eye offering through
the acquisition of Untie Nots in 2023.
Enquiries:
For
further information, please contact:
Eagle Eye Solutions Group plc
Tim Mason, Chief Executive
Officer
Lucy Sharman-Munday, Chief Financial
Officer
|
Tel: 0844
824 3686
|
Investec (Nominated Adviser and Joint
Broker)
David Anderson / Nick Prowting / St
John Hunter
|
Tel: 020
7597 5970
|
Shore Capital (Joint Broker)
Corporate Finance: Daniel Bush /
David Coaten / Lucy Bowden
Corporate Broking: Henry
Willcocks
|
Tel: 020
7408 4090
|
Alma Strategic Communications
Caroline Forde / Hannah Campbell /
Kinvara Verdon
|
Tel: 020
3405 0205
|
|
|
About Eagle
Eye
Eagle Eye is a leading SaaS
technology company enabling retail, travel and hospitality brands
to earn the loyalty of their end customers by powering their
real-time, omnichannel and personalised consumer marketing
activities.
Eagle Eye AIR is a cloud-based
platform, which provides the most flexible and scalable loyalty and
promotions capability in the world. More than 750 million
personalised offers are executed via the platform every week, and
it currently hosts over 200 million individual loyalty members for
businesses all over the world. We are trusted to deliver a secure
service at hundreds of thousands of physical POS destinations
worldwide, enabling the real-time issuance and redemption of
promotional coupons, loyalty offers, gift cards, subscription
benefits and more.
The Eagle Eye AIR platform is
currently powering loyalty and customer engagement solutions for
enterprise businesses all over the world, including Asda, Tesco,
Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret
a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the
Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a
next-generation data science solution for personalisation, already
being used by leading retailers worldwide including Carrefour,
Auchan and Pattison Food Group. Web - www.eagleeye.com