Autobytel's AIC Chosen by Microsoft to Power New Hispanic Auto Channel for MSN Latino
20 Avril 2005 - 3:00PM
PR Newswire (US)
Autobytel's AIC Chosen by Microsoft to Power New Hispanic Auto
Channel for MSN Latino AIC Tools Provide MSN Latino Car Shoppers
With State of the Art Vehicle Search, Comparison and Viewing
Capabilities in Their Preferred Language IRVINE, Calif., April 20
/PRNewswire-FirstCall/ -- Autobytel Inc.'s (NASDAQ:ABTLE) vehicle
data division, Automotive Information Center (AIC), has been chosen
by MSN Latino, the Spanish-language Internet portal for the U.S.
Hispanic population within Microsoft's MSN global network, to power
the site's automotive channel targeting U.S. Hispanic car buyers.
The co-branded channel, accessible at http://www.latino.msn.com/,
features AIC's suite of Spanish-language vehicle data and research
tools, providing MSN Latino consumers with state-of-the-art
automotive vehicle search, cross-comparison and viewing
capabilities in their preferred language. "Our coupling with
Autobytel's AIC recognizes its focus on information delivery
through excellent content and research tools that we consider
essential in serving our Spanish-language customers," said Stephen
Cvengros, general manager of MSN Latino. "Our users have requested
the capabilities AIC offers to help them make well-informed
decisions using our sites online. AIC has set the standard in the
automotive area for this important audience, and we are pleased to
be working with them." "Autobytel has made it a priority to provide
U.S. Hispanic shoppers with the Spanish-language tools and
information they need to make smart, informed car-buying decisions,
and to help auto marketers better serve the booming U.S. Hispanic
auto market," said Autobytel President and CEO Jeffrey Schwartz.
"We're proud to team up with MSN Latino, one of the largest
Hispanic portals on the Web, to further that mission." The MSN
Latino/AIC relationship gives MSN Latino visitors an easy-to-use,
information-rich car-shopping experience as they progress from
customized, feature-driven vehicle searches, to configuring a
"buyable" vehicle (based on current manufacturer options and
packages), to automatically comparing that specific vehicle versus
competing models on a single screen. Backed by AIC's authoritative
new vehicle information database, the MSN Latino research solution
now offers more than 500 data points, including multiple digital
photos, of every new car and light truck sold in the U.S. With an
annual purchasing power approaching $700 billion, U.S. Hispanics
are expected to spend $40 billion on vehicles and parts by 2010 and
represent 20 percent of the total used car market. U.S. Hispanics,
moreover, are exceptionally active and savvy automotive Internet
users, despite a general lack of Spanish-language automotive
content. Online Hispanic households that purchased a new car in the
past three years were four times more likely to buy a new car via
the Internet than the general online population. Nonetheless,
forty-nine percent of offline Hispanic consumers cite the lack of
Spanish content as their reason for not using the Internet.(1)
About MSN Latino MSN Latino, a leading portal for the
Spanish-speaking U.S. Hispanic population within the global MSN
Network, offers high caliber tools and content sites to a
strategically important demographic. From Hotmail and Messenger to
content sites such as Autos, Careers, Sports, News, and Women, MSN
Latino offers engaging content and services and serves as an
important part of the global MSN strategy. About Autobytel Inc.
Autobytel Inc. (NASDAQ:ABTLE), a leading Internet automotive
marketing services company, helps retailers sell cars and
manufacturers build brands through marketing, advertising, data and
CRM (customer relationship management) products and programs. The
Company owns and operates the automotive websites Autobytel.com,
Autoweb.com, Car.com, Carsmart.com, AICAutoSite.com,
Autoahorros.com and AutoSite.com, as well as AIC (Automotive
Information Center), a trusted industry source of automotive
marketing data and technology for over 20 years. Autobytel is also
a leader in dealership lead management and CRM solutions and owns
and operates AVV, Inc., a top provider of dealership CRM and sales
management products, and Retention Performance Marketing, Inc.
(RPM(R)), which powers dealerships with cutting-edge customer
loyalty and retention marketing programs. As the Internet's largest
new car buying service, Autobytel generates over a billion dollars
a month in car sales for dealers through its services and was the
most visited new car buying and research destination in 2004,
reaching millions of car shoppers as they made their vehicle buying
decisions. Autobytel Inc. is the only company to achieve top
rankings for both its lead management and lead generation services
among the nation's top-100 Internet dealers. About Autoahorros.com
Autobytel's Hispanic automotive channel, Autoahorros.com, empowers
U.S. Hispanic car buyers with a Spanish-language version of the
Autobytel online shopping and buying experience and is powered by
the company's state-of-the- art content, data and tools. According
to comScore Media Metrix, Autobytel is one of the most visited
automotive destinations on the web among U.S. Hispanics. The names
of actual companies and products mentioned herein may be the
trademarks of their respective owners. (1) 2004 AOL/Roper ASW U.S.
Hispanic Cyberstudy DATASOURCE: Autobytel Inc. CONTACT: Media
Relations, Melanie Webber of Autobytel Inc., +1-949-862-3023, ; or
Rose Maciejewski, ext. 127, , or Farhanaz Kermalli, ext. 107, ,
both of Ruder Finn, +1-310-479-9929, for Autobytel Inc.
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