Ctrip Named Silkroad’s Official Sponsor and Exclusive Travel Services Provider
02 Avril 2018 - 2:00PM
A new partnership recently announced between Ctrip, the largest
online travel agent in Asia and the second largest in the
world, and Silkroad, the global collective of artists and educators
founded by cellist Yo-Yo Ma, will support music and learning
programs in communities around the world.
As Silkroad’s official sponsor and exclusive travel services
provider, Ctrip will be an essential partner in the organization’s
mission to spark radical cultural collaboration and passion-driven
learning while working towards a more hopeful world.
Founded in 1999, Ctrip has rapidly become one of the world’s
leading providers of travel services. Four years after its
founding, Ctrip successfully listed on the NASDAQ and now is a part
of the NASDAQ-100 index – a stock market index made up of 104
equity securities issued by 100 of the largest non-financial
companies listed on the NASDAQ. Today Ctrip services many of the
growing Chinese outbound travel. According to "2017 China Outbound
Tourism Travel Report" published by Ctrip and China Tourism Academy
(CTA), a specialized institute under China National Tourism
Administration (CNTA), there were 130 million Chinese outbound
trips, growing at 7% year-on-year.
Just one year before Ctrip’s founding, Yo-Yo Ma conceived of
Silkroad as a way to show that even as rapid globalization results
in division, it also brings about extraordinary possibilities for
working together. Seeking to understand this dynamic, he began to
learn about the historical Silk Road, recognizing in it a model for
productive cultural collaboration, for the exchange of ideas and
tradition alongside commerce and innovation. And in a radical
experiment, he brought together musicians from the lands of the
Silk Road to create a new artistic idiom, a musical language
founded in difference that could serve as a metaphor for the
benefits of a more connected world.
Today, these Grammy Award-winning artists seek out and practice
radical cultural collaboration in many forms, creating and
performing new music, leading professional development and musician
training workshops, creating residency programs in schools,
museums, and communities, and experimenting with new media.
Eduardo A. Braniff, Silkroad’s executive director, said, “As I
learned about Ctrip, I realized how closely aligned Silkroad’s
ambition to bring the world closer together is with Ctrip’s culture
and mission. It’s what makes this partnership ideal.”
Bourne Sun, senior vice president of Ctrip Group, said, “It is a
great honor for us to be able to work with Silkroad and Yo-Yo Ma,
supporting their high artistic standards while enhancing
collaboration around the globe. Silkroad’s audience is ideal for
us: they are heavily centered in the US, and highly educated. ”
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is
the largest online consolidator of accommodations and
transportation tickets in China in terms of transaction
volume. Ctrip enables business and leisure travellers to make
informed and cost-effective bookings by aggregating comprehensive
travel related information and offering its services through an
advanced transaction and service platform consisting of its mobile
apps, Internet websites and centralized, toll-free, 24-hour
customer service center. Ctrip also helps customers book vacation
packages and guided tours. In addition, through its corporate
travel management services, Ctrip helps corporate clients
effectively manage their travel requirements. Since its inception
in 1999, Ctrip has experienced substantial growth and become one of
the best-known travel brands in China.
For further information, please contact:
International PR Ctrip.com International, ltd.
Email: Pr@ctrip.com
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/482c8f63-fd05-4524-b1ae-76094223f7cb
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