Ctrip Participates in Annual Travel Show 2018 ITB China
18 Mai 2018 - 12:10PM
At the annual Travel Trade Show ITB China, Ctrip.com International,
Ltd. participated and highlighted the importance of navigating and
capturing the Chinese travel market through understanding consumer
behavior as well as continuously upgrading related travel products
and services.
ITB China is ITB’S new three-day travel exhibition exclusively
focused on the Chinese travel market. As the largest online travel
agent in Asia and the second largest in the world, Ctrip engaged
fully in the discussion around shaping the future of the Chinese
tourism market through continuous cooperation with all travel
partners and sharing Chinese travel market trends of the coming
years.
Chairman’s Speech
James Liang, Co-founder and Executive Chairman of Ctrip gave his
keynote speech at ITB China and shared his views on the future and
potential of the Chinese travel market. James Liang analyzed the
Chinese market through comparisons with other countries. China is
the one of the largest markets for both outbound and domestic
travel. While domestic tourism is well developed in China, there
are still areas that could benefit greatly from more development.
“United States has more cruises than us and while their museum
numbers are in the tens of thousands, we only have around a
thousand,” said James Liang. Another area that could boost
infrastructure development rests in the construction of airports.
Despite the size of the country, China has only around 200 airports
while there are thousands of airports in the United States. For
some economically well-developed cities such as Suzhou, having an
airport would ease bottleneck especially during peak travel
seasons.
Inbound tourism remains an important area to explore for all
stakeholders due to immense future opportunities and growth. “The
number of foreigners travelling to China is less than 30 million
per year. For the United States, this number rests at 75 million
while Japan welcomes around 28 million visitors per year. China is
rich in natural and cultural tourism resources. The country has
first-class infrastructure such as the high-speed rail lines that
link destinations and boost domestic tourism. There are
misunderstandings about China since some see the nation as being
unsafe, when in fact Chinese cities are even safer than many
leading Western countries. We hope that China will make visa
requirements easier, a step that would significantly boost growth
in inbound tourism,” said Liang.
The Chinese economy and population size provides solid
foundations for future growth across all markets. “Sharing the same
views as our CEO Jane Sun, tourism promotes peace and respect. We
hope that we can promote more fulfilling travel-based exchanges,”
said Mr Liang.
Continuous Collaboration
During the three-day ITB China Event, Ctrip
announced multiple cooperation projects with travel partners around
the world. Joaquim Tomas from Andorra Tourism held talks with Ctrip
about opening up markets, upgrading travel products and services
and strengthening further cooperation. Since 2018 is the China-EU
Tourism Year, Ctrip’s efforts in facilitating travel were also
recognized by its EU partners; Ctrip was honored with an award for
being one of the best strategic partners by Portugal Tourism Board.
Furthermore, Mr Issam Kazim, CEO of Dubai Corporation for Tourism
and Commerce Marketing paid a visit to Ctrip’s HQ to discuss
further collaboration and the establishment of new projects
catering to Chinese travelers in Dubai.
Recognizing Achievements
Organised by the China Outbound Tourism Research Institute
(COTRI) since 2004, the Chinese Tourist Welcome (CTW) award is a
leading award for the Chinese outbound tourism market. More than
100 tourism providers have been recognised by the quality of their
products and services and their ongoing commitment to their Chinese
outbound customer base.
Companies from 30 countries and regions across the
globe have made submissions to this year's CTW held on the 17th of
May at ITB China in Shanghai. 2018 marks the first CTW Award
jointly hosted by Ctrip and COTRI. Gold, Silver and Bronze CTW
Awards were presented in the categories of Product
Innovation, Internet/Media, Service
Quality, Marketing and Overall Performance. Tallink Silja
Oy, Merlin Entertainment, Nelson Mandela Bay Tourism, Tourism
Ireland and world Tourism Cities Federation respectively took the
Gold Awards in these categories.
Ctrip hopes that the CTW will be an award not just
aimed at recognising leaders in their respective fields but also be
a push for more travel collaborations between China and the world.
Mr. Victor Tseng, Vice President of Ctrip said, “CTW reflects the
positive impact of travel services in the Chinese outbound market.
We remain positive that all stakeholders in the travel ecosystem
will benefit from continuous growth in outbound tourism.”
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is
the largest online consolidator of accommodations and
transportation tickets in China in terms of transaction
volume. Ctrip enables business and leisure travellers to make
informed and cost-effective bookings by aggregating comprehensive
travel related information and offering its services through an
advanced transaction and service platform consisting of its mobile
apps, Internet websites and centralized, toll-free, 24-hour
customer service center. Ctrip also helps customers book vacation
packages and guided tours. In addition, through its corporate
travel management services, Ctrip helps corporate clients
effectively manage their travel requirements. Since its inception
in 1999, Ctrip has experienced substantial growth and become one of
the best-known travel brands in China.
For further information, please contact:
International PRCtrip.com International, ltd.Tel: (+86) 21 3406
4880 ext 196455Email: Pr@ctrip.com
Photos accompanying this announcement are available
at: http://www.globenewswire.com/NewsRoom/AttachmentNg/6af3f757-209b-4ea5-b6ca-dfdf8cf22dca http://www.globenewswire.com/NewsRoom/AttachmentNg/e41326c2-3fe6-4361-84aa-d78da35bd4a1 http://www.globenewswire.com/NewsRoom/AttachmentNg/cab414a1-8e58-4185-a314-c24e084d2bb7 http://www.globenewswire.com/NewsRoom/AttachmentNg/55c71bbc-3b8b-4a0c-8511-e354ccf54ab8
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