Mattel and Universal Renew Jurassic World Licensing Partnership
06 Mars 2024 - 5:00PM
Business Wire
The global, multi-year agreement spans action
figures, playsets, roleplay, preschool, vehicles, games, plush, and
more
Mattel, Inc. (NASDAQ: MAT) and Universal Products &
Experiences (UP&E) today announced they have renewed their
licensing partnership to produce toys inspired by the iconic
Jurassic World franchise. Through the agreement, Mattel will
continue as UP&E’s global toy licensee for Jurassic World
action figures, playsets, roleplay, preschool, vehicles, games, and
plush based on more than 30 years of franchise characters and
stories as well as future content plans, including the all new
Jurassic World film just announced for 2025, and the upcoming
animated series – Jurassic World: Chaos Theory from Universal
Pictures, DreamWorks Animation and Amblin Entertainment – which
will be available on Netflix later this year.
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The renewal builds upon a longstanding licensing partnership
between Mattel and UP&E for toys celebrating globally beloved
IP which also includes DreamWorks Animation's Trolls and Universal
Pictures’ Fast & Furious.
“We're thrilled to announce the continuation of our
best-in-class partnership on this blockbuster franchise,” said Nick
Karamanos, SVP Entertainment Partnerships at Mattel. “Together,
we've not only established Jurassic World as a top-tier toy
property, but also built a legacy of evergreen success. Jurassic
World fans are incredibly devoted and we are committed to
delivering consistently stunning products, innovative marketing
strategies, and impactful retail programs.”
“Mattel offers incredible innovation and craftsmanship along
with a storied history of creating enduring toy lines,” said Rafa
Macias, EVP and Global Commercial Officer for Universal Products
& Experiences. “The 30-year legacy of the Jurassic World
franchise is stronger than ever, and we’re excited to bring fans of
all ages even more awe-inspiring and thrilling toys through this
extended partnership.”
For Mattel’s current Jurassic World offering, visit
https://shop.mattel.com/collections/jurassic-world.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest portfolios of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain, and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Monster
High® and MEGA®, as well as other popular intellectual properties
that we own or license in partnership with global entertainment
companies. Our offerings include film and television content,
gaming and digital experiences, music, and live events. We operate
in 35 locations and our products are available in more than 150
countries in collaboration with the world’s leading retail and
ecommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online at
mattel.com.
About the Jurassic World Franchise
In June 1993 Steven Spielberg’s groundbreaking Jurassic Park
redefined the summer blockbuster and changed the culture forever.
Since then, the Universal Pictures and Amblin Entertainment
franchise has created six daring, innovative and epically
entertaining films that have earned more than $6 billion worldwide.
Jurassic World immerses audiences of all ages in a new era of
wonder and thrills where dinosaurs and humankind must learn to
coexist. Jurassic World is more than a film franchise. At every
turn, the film series delivers a larger-than-life destination for
exploration, discovery and epic adventure. Dinosaurs live again and
they live in Jurassic World.
About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives
the expansion and elevation of NBCUniversal’s iconic collection of
brands, intellectual properties, characters, and stories based on
the company’s extensive portfolio of properties created by
Universal Pictures, Illumination, DreamWorks Animation and
NBCUniversal Television and Streaming. The division executes this
through innovative physical and digital products, as well as
engaging retail and product experiences across our expansive global
theme park destinations (for both owned and third-party IP),
location-based venues, e-commerce product platforms, and retailers
around the world. Along with global brand strategy and creative,
UP&E’s lines of business include Consumer Products and Games,
along with Theme Parks Products & Retail. UP&E is a
division of Universal Destinations & Experiences, part of
NBCUniversal, a subsidiary of Comcast Corporation. More information
is available at universalproductsexperiences.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240306368595/en/
Mattel Niki Kazakos Niki.Kazakos@Mattel.com
Casey McDonald Casey.McDonald@Mattel.com
Universal Products & Experiences Lauren Purnell
Lauren.Purnell@nbcuni.com
Mattel (NASDAQ:MAT)
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