Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play Ahead of Autism Acceptance Month
26 Mars 2024 - 2:00PM
Business Wire
Hot Wheels launches the Flippin Fast die-cast
with a design validated by the Autistic Self Advocacy Network,
encouraging infinite ways of play for fans.
Today, Mattel, Inc. (NASDAQ: MAT) announced the Hot Wheels®
Flippin Fast™ die-cast, a new vehicle designed to encourage an
open-ended play experience, ahead of Autism Acceptance Month in
April. The Flippin Fast die-cast ignites the challenger spirit as
one of the most versatile die-cast vehicles from Hot Wheels. Its
fidget toy-inspired design allows kids to enjoy the wide range of
motion from a Hot Wheels car as they roll it forward, backward and
flip it upside down.
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Mattel's Hot Wheels® Flippin Fast™
die-cast, a new vehicle designed to encourage an open-ended play
experience, was developed in partnership with the Autistic Self
Advocacy Network (ASAN). (Photo: Business Wire)
Hot Wheels partnered with the Autistic Self Advocacy Network
(ASAN), a nonprofit advocacy organization run by individuals on the
autism spectrum, to validate the design and compatibility of the
Flippin Fast die-cast to ensure it delivers an experience that
meets the unique needs of all Hot Wheels fans, including those who
may benefit from an open-ended, soothing, and sensory play
experience.
"It's exciting that Mattel has taken the needs of autistic kids
into consideration with this new toy. Too often, autistic children
and their families are told that they are 'playing wrong,' but
allowing kids to play in the way they choose can promote
self-regulation and self-expression,” said Zoe Gross, Director of
Advocacy, Autistic Self Advocacy Network. “This car can be played
with in any configuration, and whether kids prefer to play pretend
with it or just spin the wheels, the design emphasizes that there's
no wrong way to play."
While the Flippin Fast die-cast vehicle is intended for children
ages three and up across all ability levels, ASAN’s seal on the
packaging indicates that it meets the unique play needs of the
autism spectrum community.
“Hot Wheels is always listening to consumers and finding ways to
implement their feedback into our new products to ensure we are
meeting their differing needs through play,” said Ted Wu, Vice
President, Global Head of Design for Vehicles, Mattel. “In this
case, we created a toy where there is truly no ‘wrong’ way to play
with it. Flip it, spin it, or roll it forward, backward and even
upside down – there are endless ways for everyone to play.”
Mattel has a long-standing relationship with ASAN and has worked
with the nonprofit to help validate and inform the development of a
variety of toy products and characters across Mattel’s portfolio of
brands. The relationship kicked off with the introduction of Bruno,
the Thomas & Friends franchises’ first-ever character with
autism, across all franchise touchpoints in September of 2022.
Hot Wheels Flippin Fast is the latest way Mattel is evolving its
product offerings to be more accessible and inclusive, engaging
consumers more intentionally with products that meet their unique
needs.
Hot Wheels Flippin Fast is now available on-shelf at retailers
nationwide for $1.25 SRP, right next to all the other Hot Wheels
toys fans know and love.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox ® ,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies.
About the Autistic Self Advocacy Network
The Autistic Self Advocacy Network (ASAN) is a nonprofit
advocacy organization run by and for individuals on the autism
spectrum. ASAN advocates for the inclusion of autistic people in
decisions that affect them, including legislation, depiction in the
media, and disability services. A policy-focused organization, ASAN
also provides educational materials to allow people with
intellectual and developmental disabilities to get involved in
policy advocacy on the issues that matter most to them. ASAN works
to improve the public's understanding of autism and emphasizes the
importance of inclusion for autistic people and all those with
intellectual and developmental disabilities.
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version on businesswire.com: https://www.businesswire.com/news/home/20240326156181/en/
Shawn Smith, Shawn.smith@mattel.com
Rachel Roy, Rachel.roy@mattel.com
Mattel (NASDAQ:MAT)
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