B2B buyers purchase new, innovative
products items ahead of anticipated January demand for fitness
products
LONDON, Dec. 18, 2023 /PRNewswire/ -- Alibaba.com, a
leading platform for global business-to-business (B2B) e-commerce,
has revealed its top B2B buyer sports trends, following a
successful exhibition at ISPO, the leading trade fair for the
sports industry.
Last month, Alibaba.com attended ISPO in Munich and showcased key features from its
platform, including livestream and virtual reality showrooms;
spotlighted quality suppliers, and highlighted sector trends to
buyers at the trade show.
Alibaba.com found that total number of orders of smart fitness
products increased by 51% on a year-on-year* basis. The most
popular items in the category include all-in-one exercise machines
and multifunctional abdominal wheels, as well as products
leveraging cutting-edge technology such as a smart skipping rope
equipped with APP intelligent connectivity. These products reflect
growing consumer demand for multi-purpose, space-saving and
efficient devices.
Alibaba.com data also highlighted a heightened focus on
sustainability amongst B2B buyers, with significant growth in the
sustainable sport category. Items that featured sustainable
materials – such as a 100% biodegradable bio-based material yoga
mat – were in high demand as buyers align with evolving consumer
preferences ahead of the busy January fitness period.
This has also been matched by growing demand for outdoor
fitness. Year-on-year,* Alibaba.com has recorded a 29% increase in
online trading gross merchandise value (GMV) for bicycles, as well
as a 19% rise in cumulative online GMV for scooters. Growth in
these categories has been driven by folding and cargo bikes, as
well as folding electric scooters.
Roland Palmer, General Manager
of UK, Benelux and Nordics, Alibaba Group, said: "Around the
globe, consumers are increasingly demanding products that align
with their evolving lifestyles, and this is no clearer than in the
sports category. Over the last month, we've seen demand for smart
and sustainable sports products amongst B2B buyers significantly
increase as brands stock up on relevant products ahead of the
January fitness boom."
Christoph Rapp, Head of ISPO
Digitize at ISPO said: "We're pleased to work with Alibaba.com.
As a leading platform for global business-to-business commerce, it
plays an important role in connecting buyers and sellers from
across Europe. Its valuable
insights into the sports category will enable more buyers to get
ahead and unlock growth in 2024."
Notes to editors
* Mid-October – Mid-November 2023
compared with the same period in 2022
About Alibaba.com
Launched in 1999, Alibaba.com is a leading platform for global
business-to-business (B2B) e-commerce that serves buyers and
suppliers from over 200 countries and regions around the world. It
is engaged in services covering various aspects of commerce,
including providing businesses with tools that help them reach a
global audience for their products and helping buyers discover
products, find suppliers and place orders online fast and
efficiently. Alibaba.com is part of Alibaba International Digital
Commerce Group.
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