Lab Series Launches in the U.S. Amazon Premium Beauty Store
16 Août 2024 - 12:00PM
Business Wire
The performance-driven skincare brand
engineered for men expands its consumer reach through the U.S.
Amazon Premium Beauty store
Lab Series, a brand based on an advanced expertise in men's
skin, announces its debut in the U.S. Amazon Premium Beauty store,
providing broader access to its high-performance formulas backed by
science. Prime members enjoy fast, free shipping on every
order.
Within the Lab Series store in U.S. Amazon Premium Beauty,
customers can access educational content tailored to men’s unique
skin concerns and obtain targeted Lab Series product solutions with
proven results, including shoppable recommendations, enabling them
to easily build a personalized skincare routine to help their skin
look and feel its best.
“Lab Series’ launch in the U.S. Amazon Premium Beauty store is
an exciting new chapter for the brand,” said Pierre-Olivier Garcin,
Senior Vice President, Global General Manager, Lab Series and
Darphin Paris. “There is strong momentum in the men’s skincare
market driven by an increasingly self-aware male consumer. However,
there is a lack of bespoke education to help men make informed
decisions about their skincare routine. The new Lab Series
experience in Amazon’s store will help educate and empower both our
existing and new consumers, offering expert and scientifically
backed product solutions engineered for men’s specific skin
concerns.”
Amazon customers will be able to discover and purchase a wide
selection of Lab Series products. The storefront will include best
sellers such as the All-In-One series for advanced multi-function
skin solutions – All-In-One Multi Action Face Wash, All-In-One
Defense Lotion SPF 35 , and All-In-One Face Treatment; the Daily
Rescue series for energized and recovered skin – with the NEW Daily
Rescue Energizing Gel Cream; and the Max LS series targeting men’s
specific skin aging – including Anti-Age Max LS Serum and Anti-Age
Max LS Cream. Customers can start shopping now at
http://www.amazon.com/labseries.
Lab Series understands every man is made differently – from the
skin they are born with to the lifestyles they build for
themselves. Science is the cornerstone of Lab Series, with a lab
dedicated to understanding men’s physiology and unique skin needs.
With over 30 years of research and development, Lab Series has
created high-performance solutions with technology, textures, and
key ingredients to work with men’s skin. Follow @labseries and
@amazon on social and shop the Lab Series Amazon Premium Beauty
store at http://www.amazon.com/labseries.
ABOUT LAB SERIES Since 1987, Lab Series' advanced
expertise of men's skin allows our brand to deliver science-backed
solutions that truly work for men, for optimal results. With our
cutting-edge expertise in men's skin physiology, we deliver
products that tackle men's specific concerns. We offer targeted
solutions to every man's skin type and need: from cleansing,
hydration, to protection and well-aging. Lab Series' unique
formulations, combine optimal concentrations of ingredients and
complexes for the best absorption and strongest impact on men's
skin.
ABOUT THE ESTÉE LAUDER COMPANIES The Estée Lauder
Companies Inc. is one of the world’s leading manufacturers,
marketers, and sellers of quality skin care, makeup, fragrance, and
hair care products, and is a steward of luxury and prestige brands
globally. The company’s products are sold in approximately 150
countries and territories under brand names including: Estée
Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi
Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble,
Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions
de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced,
Dr.Jart+, and the DECIEM family of brands, including The Ordinary
and NIOD.
NYSE: EL ELC-B
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version on businesswire.com: https://www.businesswire.com/news/home/20240816065818/en/
Investors: Rainey Mancini, rmancini@estee.com
The Estée Lauder Companies Media: Jill Marvin,
jimarvin@estee.com
Lab Series: Tina Cooke, tcooke@estee.com
Estee Lauder Companies (NYSE:EL)
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