Holley Celebrates Record-Setting Season of Automotive Enthusiast Events
04 Octobre 2023 - 11:00PM
Business Wire
Consumer and customer engagement programs
remain central to Holley’s ongoing business transformation
Holley Inc. (NYSE: HLLY), the leading consumer platform for
automotive performance enthusiasts, today announced the completion
of a record-setting season of consumer-focused, experiential
marketing events. Encompassing five multi-day festivals, Holley
shattered previous attendance records at each event, engaging more
than 100,000 builders, racers and enthusiasts across the
season.
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“Events like LS Fest, MoParty and Ford Festival are a critical
component of our strategy to engage directly with consumers and our
distribution partners,” said Matthew Stevenson, President and CEO,
Holley. “We are constantly working to cultivate a community of
automotive enthusiasts where we can come together, share ideas and
discuss the latest trends in our industry. These interactions
inspire our team, fuel Holley’s innovation strategy and help us
refine our product offerings to meet the performance needs of our
customers, both now and in the future.”
Widely known for its comprehensive portfolio of automotive
aftermarket solutions, Holley launched its first in-person
enthusiast event, Holley LS Fest East, in its hometown of Bowling
Green, Kentucky in 2010. Since then, the consumer engagement
program has expanded to include Holley LS Fest West, Holley LS Fest
Texas, Holley MoParty, Holley Ford Festival and Holley Jeep
Experience. Each event includes a wide range of onsite activities,
including various racing competitions, car shows, stunt driver
performances and more.
Multiple Events for Various Enthusiast Groups
Holley’s 2023 event season kicked off with LS Fest West (April
28-30) at Las Vegas Motor Speedway. Similar LS Fests were held at
Texas Motor Speedway (May 19-20) and Beech Bend Raceway Park in
Bowling Green, Kentucky (September 8-10).
Mopar enthusiasts from across the country descended on Bowling
Green for MoParty in mid-September (September 15-17). The event
took place at Beech Bend Raceway Park and was the highest attended
event in the festival’s four-year history.
That same weekend, Holley introduced its inaugural event for 4X4
and off-road enthusiasts, Holley Jeep Experience, further
demonstrating its commitment to meeting the needs of customers in
this niche market segment.
Holley concluded its event season with Ford Festival, September
29-October 1. This is the fifth year for the event, which attracts
fans of the Blue Oval from far and wide.
Looking Ahead to 2024
In addition to experiential marketing events, Holley continues
to identify new ways to grow and expand its sales channels,
increase brand awareness, and serve a broader range of automotive
enthusiasts in what is estimated to be a $40 billion total
addressable market. These efforts, combined with continued
operational and organizational enhancements, illustrate why Holley
is a leader in automotive aftermarket solutions with tremendous
growth potential.
For more Holley company news, click here.
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About Holley Holley Inc.
(NYSE: HLLY) is a leading designer, marketer, and manufacturer of
high-performance products for car and truck enthusiasts. Holley
offers a leading portfolio of iconic brands that deliver innovation
and inspiration to a large and diverse community of millions of
avid automotive enthusiasts who are passionate about the
performance and personalization of their classic and modern cars.
Holley has disrupted the performance category by putting the
enthusiast consumer first, developing innovative new products, and
building a robust M&A process that has added meaningful scale
and diversity to its platform. For more information on Holley,
visit https://www.holley.com.
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Holley (NYSE:HLLY)
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