SPRINGFIELD, Ill., May 30, 2013 /PRNewswire/ -- The Horace Mann
Companies (NYSE: HMN) and DonorsChoose.org have earned the
Gold Halo Award for Best Education Campaign from the Cause
Marketing Forum.
DonorsChoose.org and Horace Mann were nominated in an entry
titled, Horace Mann: Turning Agents into Educators. Since
beginning its partnership in 2011, Horace Mann agents have
encouraged teachers to request DonorsChoose.org funding for their
classroom projects. The projects range from iPads to books
for the classroom. Once a teacher posts a project on the website,
people from throughout the nation can donate by going to
DonorsChoose.org. Horace Mann also contributes, donating
$1.7 million to classroom projects
thus far.
"As a national sponsor of DonorsChoose.org, it's gratifying to
know Horace Mann is helping many students experience learning in a
way they may not have been able to without our funding and the
support our local agents provide to the schools and teachers they
serve," says Peter Heckman,
President and CEO of Horace Mann. "Practically speaking,
teachers receive project-related materials they need through
DonorsChoose.org to help keep their students engaged; but,
ultimately, it's all about helping future generations become
productive citizens and successful leaders."
Now in their eleventh year, the Cause Marketing Halo Awards are
North America's highest honor in
the field of cause marketing, awarded by the Cause Marketing Forum,
a company dedicated to providing business and nonprofit executives
with the practical information and connections they need to
succeed.
"Turning Agents into Educators is the kind of case study
we treasure at the Cause Marketing Forum. It is a program that
truly solves a business challenge for the corporation and delivers
significant social value. Bravo to Horace Mann and DonorsChoose.org
for partnering to open doors for insurance agents and enhance
classrooms across the country," says Founder and President of the
Cause Marketing Forum, David
Hessekiel.
Descriptions of all the Cause Marketing Halo Award winners can
be found online at www.CauseMarketingForum.com/halo2013. To
see a video on the Horace Mann/DonorsChoose.org partnership, go to
http://youtu.be/bSoN2yWv6e0.
Partnership Facts:
- Over 50% of public schools in the country have Horace Mann
agents on the ground educating teachers about
DonorsChoose.org.
- After Horace Mann's very first campaign, 501 schools had
projects funded that had not previously had a fully funded
project.
- DonorsChoose.org has been able to support over 2,000 schools
they would not have reached without the Horace Mann
partnership.
- As of April 9, 2013:
- Horace Mann had donated over $1.7
million to classroom projects, supported 1,204,530 students,
and funded 13,223 projects.
- Horace Mann affiliated schools received over $44.5 million in project funding.
- 8.4 million students at Horace Mann-affiliated schools had been
impacted.
- Almost 90,000 projects had been funded at Horace
Mann-affiliated schools.
About Horace Mann
Horace Mann is the largest national multiline insurance company
focusing on educators' financial needs. Horace Mann provides auto
and homeowners insurance, retirement annuities, life insurance and
other financial solutions. Founded by Educators for Educators® in
1945, the company is headquartered in Springfield, Ill. For more information about
the company, visit www.horacemann.com.
SOURCE Horace Mann