Manchester United and MLILY Extend Global Partnership
08 Décembre 2023 - 11:00PM
Business Wire
- Longstanding Mattress and Pillow Partner to Add Sofas to Its
Global Partnership
Manchester United and leading mattress and pillow manufacturer,
MLILY have extended their longstanding global partnership, adding
sofas to the range of quality rest, recovery and relaxation
products promoted by the partnership.
Officially unveiled tomorrow at the Club’s #ILOVEUNITED fan
event in Shanghai, the extension of the partnership will further
enhance and improve the broad range of high quality and comfortable
relaxation products available for both players and consumers.
Since establishing the partnership in 2016, Manchester United
and MLILY have collaborated on a range of fan focused activities,
including legend meet and greets, trips to the UK for Chinese fans,
youth football tournaments, as well as its presence at the club’s
#ILOVEUNITED fan events. The collaboration aims to bring even more
football-related activities to China, promoting cultural exchanges
between the Chinese and international football communities.
Manchester United’s CEO of Alliances and Partnerships, Victoria
Timpson said:
“Our partnership with MLILY is a fantastic example of how we
work with our partners to not only engage with our global fans, but
also use their expertise to enhance the services available to our
first team players.
“Quality sleep and relaxation are such a vital part of an
athletes training program and by working with our rest and recovery
coaches, MLILY were able to advise and provide high quality sleep
products to assist with this. We are excited to extend this further
by bringing the same technologically advanced sofa products to both
players and fans.”
MLILY Founder, James Ni, said:
“Our dedicated partnership with Manchester United is something
that continues to elevate the stature of our brand in China and
across our global markets. Innovation has always been a key factor
in our success, and we share those similarities with Manchester
United, who continue to innovate as a global leader in the sports
industry, both on and off the pitch.”
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 145-year heritage we have
won 67 major trophies, enabling us to develop the world’s leading
sports brand and a global community of 1.1 billion fans and
followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue
from multiple sources, including sponsorship, merchandising,
product licensing, new media & mobile, broadcasting and match
day.
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Kate Lowe Manchester United +44 (0) 7785 451 035
kate.lowe@manutd.co.uk
Manchester United (NYSE:MANU)
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