DENVER, Dec. 21, 2017 /PRNewswire/ -- RE/MAX
announces a new team – and executive vice president (EVP)
position – focused on critical innovations tied to product
enhancements, growth, operational efficiency, competitive insights,
future trends and the customer experience.
Former Senior Vice President Pete
Crowe has been promoted to EVP to lead a new business and
product strategy team focused on innovation, corporate strategy,
product research and competitive intelligence.
"Today's ultra-competitive real estate landscape makes it
essential to find new ways to help brokers and agents serve buyers
and sellers — innovation is a must," said Co-CEO Adam Contos. "Pete
Crowe is a visionary, a bold leader and a very strategic
thinker. He's the ideal person to guide this exciting move
forward."
Crowe joined RE/MAX in 2013 prior to the initial public offering
of RE/MAX Holdings stock on the New York Stock Exchange. As vice
president of investor relations, he focused initially on educating
the investment community about the brand and its many competitive
advantages.
For the past two years, Crowe led the marketing, communications
and events teams at RE/MAX World Headquarters in Denver. He drove multiple major initiatives
such as the RE/MAX brand refresh, the launch of the Motto Mortgage
brand, the company's aggressive shifts in digital marketing, and
the positioning of competitive intelligence as a resource for
recruiting and retention.
"Pete is one of the talented leaders building the future of this
company," added Contos. "We have a deep, dynamic officer group and
a strong-as-ever commitment to our brokers, our agents and the
consumers they serve."
While Crowe's new role is focused on innovation, his team will
provide insight on how RE/MAX can evolve strategically and operate
more efficiently while providing best-in-class value and services
to the global network.
"I have the great fortune of working for an industry icon –
Dave Liniger – and one of the
premier real estate brands in the world," said Crowe. "I believe in
this company and its success — it's why I'm so excited to lead this
new team in a direction that enables RE/MAX to stay one step ahead
of the competition."
Abby Lee, Vice President,
Marketing and Media Strategies, who partnered with Crowe to lead
the marketing, communications, PR and social media groups at RE/MAX
World Headquarters, will continue to provide strategic direction to
these departments.
Read RE/MAX Executive Vice President, Business and Product
Strategy Pete Crowe's biography.
About the RE/MAX Network
RE/MAX was founded in 1973 by
Dave and Gail Liniger, with an
innovative, entrepreneurial culture affording its agents and
franchisees the flexibility to operate their businesses with great
independence. Over 115,000 agents provide RE/MAX a global reach of
more than 100 countries and territories. Nobody sells more real
estate than RE/MAX when measured by residential transaction sides.
RE/MAX, LLC, one of the world's leading franchisors of real estate
brokerage services, is a wholly-owned subsidiary of RMCO, LLC,
which is controlled and managed by RE/MAX Holdings, Inc.
(NYSE:RMAX). With a passion for the communities in which its agents
live and work, RE/MAX is proud to have raised more than
$157 million for Children's Miracle
Network Hospitals® and other charities. For more
information about RE/MAX, to search home listings or find an agent
in your community, please visit www.remax.com. For the latest news
about RE/MAX, please visit www.remax.com/newsroom.
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SOURCE RE/MAX, LLC