DENVER, Jan. 14, 2019 /PRNewswire/ -- RE/MAX, the #1
name in real estate*, today launched its 2019 advertising campaign
featuring an industry-first tool for its network: a customizable
video generator. In four simple steps, RE/MAX agents from
coast-to-coast can create their own personal 15-second videos for
promotion across most social media platforms, personal and
professional websites or on some local television stations.
The custom videos are just one slice of a comprehensive national
RE/MAX campaign that spans outdoor, radio, digital, TV and social
media outlets. The new RE/MAX television spots, along with the
personalized videos, are an evolution — and the fourth iteration of
— the successful "The Sign of a RE/MAX Agent" advertising campaign,
launched in 2016. This year's campaign takes a modern, energetic
approach to communicate a straightforward message: Combine the
industry's most productive agents** with the top technology, and
great things happen.
To create their own customized videos, which are designed to
complement the national campaign's look and feel, RE/MAX agents are
directed to a portal to upload their headshots and contact details.
Through this experience, they are also prompted to choose between
options for music and which competitive advantages they prefer to
list (for example, 3-D home tours, e-signatures, and marketing
savvy). In total, there are more than 5,000 possible
combinations.
"Giving our agents the ability to create personalized spots with
a few clicks of a button is another way RE/MAX delivers unique
value to our network," says Abby
Lee, RE/MAX Senior Vice President, Marketing and
Communications. "It's a tool our agents can use instantly,
activating our vast network, while allowing them to be able to
focus on what they do best — helping homebuyers and sellers achieve
their dreams."
The 2019 campaign marks the fourth consecutive year of
collaboration between RE/MAX and award-winning agency Camp +
King.
"Creating engaging video content requires a significant amount
of time and budget — two things that can be in short supply for any
real estate professional," says Emily
Dillow, Group Brand Director and Junior Partner at Camp + King. "This is not a
one-and-done project. We're going to grow and build this tool over
time and will add more customization options to develop this into a
core resource for RE/MAX agents."
Remax.com was one of the first real estate websites to feature
all the listings. RE/MAX was recently named the top real estate
franchise, for the seventh consecutive year, by Entrepreneur
magazine's 2019 Franchise 500. It marks the 16th time in 21 years
that RE/MAX has been named the leading real estate franchise by the
annual survey.
About the RE/MAX Network
As one of the leading global
real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX
Holdings (NYSE: RMAX) with over 120,000 agents in more than 100
countries and territories. Nobody in the world sells more real
estate than RE/MAX, as measured by residential transaction sides.
Dedicated to innovation and change in the real estate industry,
RE/MAX launched Motto Mortgage, a ground-breaking mortgage
franchisor, in 2016 and acquired booj, a real estate technology
company, in 2018. RE/MAX agents have lived, worked and served in
their local communities for decades, raising millions of dollars
every year for Children's Miracle Network Hospitals® and other
charities. To learn more about RE/MAX, to search home listings or
find an agent in your community, please visit www.remax.com. For
the latest news about RE/MAX, please visit
www.remax.com/newsroom.
*Source: MMR Strategy Group study of unaided awareness
**RE/MAX agents outsell other agents at large brokerages, based on
2017 transaction sides cited in two surveys of the largest
participating U.S. brokerages. The 2018 REAL Trends 500 includes
data for 1,752 brokerages with at least 500 transaction sides each.
The RISMedia 2018 Power Broker Top 500 includes data for 500
brokerages with the highest sales volume.
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SOURCE RE/MAX, LLC