The nation's No. 1 hard iced tea is
introducing the limited-edition whiskey across five markets,
including Massachusetts,
Rhode Island, Ohio, Missouri and Texas, plus military outlets
BOSTON, Aug. 4, 2022 /PRNewswire/ -- Twisted Tea Hard
Iced Tea, the nation's No. 1 hard iced tea brand¹, is shaking up
the spirits space with today's limited release of Twisted Tea Sweet
Tea Whiskey through its partnership with Beam Suntory. Twisted Tea
Sweet Tea Whiskey will launch across five markets, including MA,
RI, OH, MO and TX, plus military outlets.
Twisted Tea Whiskey is made with real brewed tea and inspired by
the brand's flagship product, Twisted Tea Hard Iced Tea Original
flavor. The new Sweet Tea Whiskey packs the classic sweet tea taste
balanced with real, well-rounded whiskey for a deliciously smooth
blend of oak and bright lemon. It's perfect on its own or as an
addition to a cocktail and is available in 50mL, 750mL and 1L
bottles. The Sweet Tea Whiskey has an ABV of 32.5% ABV / 65
proof.
"We put our fans first in everything we do – from printing their
photos on our cans, to including them in our commercials, to
bringing them the flavors and pack styles they ask for," said
Erica Taylor, brand director for
Twisted Tea. "Many of them are already shopping for flavored
whiskey, so this is our way of giving them something they can call
their own."
In July 2021, the Boston Beer
Company and Beam Suntory, a world leader in premium spirits,
announced a long-term, strategic partnership to extend select
iconic brands into some of the fastest-growing alcohol beverage
segments. Twisted Tea Sweet Tea Whiskey is just one example of an
iconic brand innovation stemming from the ground-breaking
collaboration. Both Beam Suntory and Boston Beer Company are
continuing to build on the partnership to expand across more key
products and brands in the future.
"We are excited to continue our partnership with Boston Beer
Company and to bring Twisted Tea into the whiskey space," said
Stephanie Kang, Senior Director,
Strategic Ventures. "We're taking the great taste of Twisted Tea
Hard Iced Tea and reimagining it as a whiskey to deliver on the
bold and unexpected experiences consumers are looking for."
As part of the partnership, Boston Beer Company – which will
handle national marketing & advertising, public relations and
social media promotion for Twisted Tea Whiskey – is leveraging Beam
Suntory's expertise in distillation, distribution, sales and trade
& local marketing for this new product.
For more information on where to find Twisted Tea's latest
innovation, visit TwistedTea.com and follow along @TwistedTea on
Twitter, Instagram and Facebook for more.
About Twisted Tea Hard Iced Tea:
Twisted Tea, the No. 1 refreshing hard tea in the country, was
founded in 2001 on the twisted promise that a hard iced tea should
taste like real iced tea. Incredibly smooth and refreshing, Twisted
Tea is made with real brewed tea for a delicious, easy to drink
hard tea available in a variety of flavors, including fan
favorites, Original and Half & Half. For more information,
visit www.twistedtea.com.
About The Boston Beer Company:
The Boston Beer
Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer
and the Samuel Adams brand is currently recognized as one of the
largest and most respected craft beer brands. Our portfolio
of brands also includes Truly Hard Seltzer, Twisted Tea Hard Iced
Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, Hard Mountain
Dew and Sauza Agave Cocktails as well as other craft beer brands
such as Angel City Brewery and Coney Island Brewing. For
more information, please visit our investor relations website
at www.bostonbeer.com, which includes links to all of our
respective brand websites.
About Beam Suntory:
As a world leader in premium
spirits, Beam Suntory inspires human connections. Consumers from
all corners of the globe call for the company's brands, including
the iconic Jim Beam® and Maker's Mark® bourbon brands, Suntory
whisky Kakubin and Courvoisier® cognac, as well as world renowned
premium brands including Knob Creek®, Basil
Hayden's® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki®
and Toki™ Japanese whisky; Teacher's, Laphroaig® and Bowmore®
Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila;
EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On
The Rocks® Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader
in bourbon and the pioneer in Japanese whisky to form a new company
with a deep heritage, passion for quality, innovative spirit and
vision of Growing for Good, which now includes its transformative
sustainability strategy, Proof Positive. Headquartered in
Chicago, Illinois, Beam Suntory is
a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory,
its brands, and its commitment to social responsibility, please
visit www.beamsuntory.comand www.drinksmart.com.
1Source: IRI MULO + Conv;
L52WE 06/26/2022
Drink Smart®
Twisted Tea® Sweet Tea Whiskey, made with whiskey, natural flavors
and real brewed tea, 32.5% Alc./Vol., ©2022 Twisted Tea Distilling
Co., Frankfort, KY.
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SOURCE Twisted Tea