Forward-thinking partnership brings new cannabis-infused iced tea to Québec
17 Avril 2023 - 1:00PM
ROSE LifeScience Inc. (“ROSE”), a major Québec cannabis producer,
distributor, and marketer, today announced the launch of
cannabis-infused iced tea beverage ‘TeaPot’ in the Québec market.
As part of its existing partnership with Entourage Health Corp.
(“Entourage”), ROSE has commercialized and distributed the sativa
lemon black iced tea beverage. The new beverage is now available to
consumers at Société québécoise du cannabis (“SQDC”) stores and on
its website. The launch of ‘TeaPot’ is an extension of the work
between Entourage and the Boston Beer Company who partnered in 2021
to develop the innovative line of cannabis-infused beverages in
Canada.
“Pure collaborative work can have great potential,” said Davide
Zaffino, President and CEO, ROSE. “Our partnership with Entourage
is proof of that, and we want to congratulate our friends at The
Boston Beer Company on a launch that is already changing how people
consume cannabis responsibly in Québec. We are grateful for the
expertise and creative thinking of these forward-thinking
companies, and proud that ROSE has the opportunity to bring this
product to Québec consumers.”
‘Thé noir citron’ is ‘TeaPot Good Day Iced Tea’s’ first product
release in Québec, commercialized and distributed by ROSE. It is
made with natural flavours, infused with Pedro’s Sweet Sativa
strain from Entourage’s Color Cannabis brand, and developed with
the proven beverage expertise of The Boston Beer Company. Each
355ml can of TeaPot contains 5mg of THC and is crafted to minimize
any cannabis taste or aroma.
"Securing entry into Québec, one of Canada's most populated
provinces, alongside a well-reputed local partner in ROSE, we are
excited to expand our distribution footprint," said George Scorsis,
CEO and Executive Chairman, Entourage. "Our partners at Boston Beer
Company have a history of producing some of North America's most
beloved craft beverages and TeaPot is no exception. The
cannabis-infused beverage has been well received since its initial
launch last summer in Canada and we are confident this will
continue as we introduce TeaPot to Quebecers."
The Boston Beer Company is renowned for creating best-in-class
brands such as Samuel Adams, Truly, Angry
Orchard, Twisted Tea, and now TeaPot as part of its growing
product line.
"Innovation fuels all we do as a consumer-focused beverage
team,” said Boston Beer Company Head of Cannabis Paul Weaver.
"And the cannabis industry in Québec is inspiring to us for that
reason. It welcomes innovation in the most responsible ways.
Working so closely with ROSE and Entourage to do exactly that is
rewarding. We are confident Québec consumers will be as thrilled
about TeaPot as we are.”
About ROSE LifeScience Inc.ROSE LifeScience is
committed to ensuring that consumers benefit from the responsible
production, sale, and consumption of cannabis in Québec and
across Canada. From cannabis cultivation to marketing,
commercialization, and logistics, the Huntingdon,
QC company plays a key role in the Québec market. In addition
to its own products and expertise, ROSE provides specialized
industry services to selected producers to encourage a diversified
offering in the Québec and Canadian markets. Rose LifeScience is
majority owned by Village Farms International (Nasdaq: VFF) with
the balance owned and operated by its Québec-based founders.
For more information, visit roselifescience.ca.
About Entourage Heath Corp.Entourage Health
Corp. is the publicly traded parent Company of Entourage Brands
Corp. and CannTx Life Sciences Inc., licence holders producing and
distributing cannabis products for both the medical and adult-use
markets. The Company owns and operates a state-of-the-art hybrid
greenhouse and processing facility located on 158 acres in
Strathroy, ON; a fully licensed 26,000 sq. ft. Aylmer, ON
processing facility. With its Starseed Medicinal medical-centric
brand, Entourage has expanded its multi-channeled distribution
strategy. Starseed’s industry-first, exclusive partnership with
LiUNA, the largest construction union in Canada, along with
employers and union groups complements Entourage’s direct sales to
medical patients. With the launch of Syndicate, Entourage now
hosts another unique medical marketplace that offers patients a
collective of Canadian micro-cultivators’ products, along with
Entourage’s family of brands. Entourage’s elite adult-use product
portfolio includes Color Cannabis and Saturday Cannabis – sold
across eight provincial distribution agencies. It is the exclusive
Canadian producer and distributor of award-winning U.S.-based
wellness brand Mary’s Medicinals sold in both medical and adult-use
channels. Under a collaboration with The Boston Beer Company
subsidiary, Entourage and its direct partners are the exclusive
distributors of cannabis-infused beverages ‘TeaPot’ in Canada,
which launched in summer 2022, starting in select provinces. In
addition, Entourage also entered into an exclusive agreement with
Irwin Naturals, a renowned nutraceutical and herbal supplement
formulator of popular branded wellness products sold across North
America. The new line of CBD soft gels is now available on the
Starseed’s medical platform.
About The Boston Beer CompanyThe Boston Beer
Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams
beer and the Samuel Adams brand is currently recognized as one of
the largest and most respected craft beer brands. Our portfolio of
brands also includes Truly Hard Seltzer Brewery as well as other
craft beer brands such as Angel City Brewery and Coney Island
Brewing. In 2021, the company established a Canadian, Twisted Tea,
Angry Orchard Hard Cider and Dogfish Head -based subsidiary (BBCCC
Inc.) to serve as a dedicated research and innovation hub focused
on non-alcoholic cannabis beverages. For more
information, please visit our investor relations website
at www.bostonbeer.com, which includes links to all our
respective brand websites.
For media inquiries, please contact: Valentine VaillantChief
Commercial Officer
valentine.vaillant@roselifescience.ca438 989-6654
Boston Beer (NYSE:SAM)
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