The following is an article written by Frank Horch of the City of
Hamburg.
Home to the second largest port in Europe, Hamburg, Germany has
been a transportation center for centuries, serving as a vital link
to trade between the continent and the world beyond.
Since early times, people have settled by great rivers to engage
in trade.
Ports are vibrant population centers in every continent. They
are often characterized by a thriving economy, wide diversity,
tolerance and creativity.
That’s how it is in Hamburg, too.
But the city was tailored for waterways, not global commerce in
the 21st century.
In this age of globalization, we constantly reinvent ourselves
and develop with an eye toward the future.
Today, Hamburg’s inner city is lined with narrow streets, a
bustling pocket of activity in which infrastructure struggles to
keep up with modern demands.
Commercial vehicles make streets impassable. Parking is often
nonexistent.
Something had to be done. The situation was bad for
business.
And perhaps most importantly, such gridlock was bad for the
environment.
Additional roads weren’t an option.
We needed to find a better way to use the existing space. We
needed a big idea. And we needed partners.
Luckily, a few years ago, UPS came to us with an innovative
solution.
Harnessing big ideas
The world’s largest transportation and logistics company
proposed replacing its large delivery vehicles with a smaller,
city-friendly fleet in Hamburg.
UPS drivers would pick up deliveries from a storage container of
consolidated shipments in the center of the city.
UPS drivers would then use alternative methods, including
walkers, conventional tricycles and electrically assisted
tricycles, to make deliveries throughout the city center and in
pedestrian-only zones.
UPS would rely on four electronically-assisted bikes, known as
Cargo Cruisers. For context, a standard 220-volt electric socket
recharges the Cargo Cruiser’s electric motor batteries
overnight.
Each stakeholder had a simple goal: reduce traffic in the city
center and lower overall emissions caused by package delivery in
Hamburg.
Neuer Wall, one of Hamburg’s busiest shopping districts, was
Ground Zero for our sustainability efforts. It’s a luxury shopping
street – and surrounded by water.
There’s no space for deliveries behind the stores.
To call it congested would be an understatement. But this is the
price of urbanization.
And though a major problem, it’s also a significant
opportunity.
The bigger picture
This pilot program has been a game-changer.
UPS service providers make fewer trips to package centers,
reducing congestion and noise.
And the bicycles and walkers are particularly useful in
navigating the narrow streets of central areas of the city.
This campaign meshes nicely with Germany’s broader efforts to
reduce its carbon footprint. The country has committed to reduce
carbon emissions 40 percent by 2020 and about 80 percent by 2050 as
compared with 1990 levels.
Roads and walking and cycling trails are fixtures throughout
Hamburg.
So the city needed a solution that wouldn’t disrupt the
infrastructure already in place. And it had to be both
environmentally sustainable and economically feasible.
Many cities today are struggling with similar issues.
Not unique to Hamburg
By 2050, two-thirds of all people will live in a city.
With many large cities in Europe and around the world limiting
access to their central commercial and residential zones – allowing
only zero-emission or compact size vehicles – developing and
deploying new and innovative techniques is essential.
This is not a task we can take on alone.
Governments, private companies and nonprofits all have a role in
building logistics networks that foster responsible growth.
Environmental progress need not come at the expense of economic
gain.
Our hope is that the innovative work UPS and Hamburg pioneered
together will serve as a solution other cities can replicate. We’re
optimistic this partnership can be the springboard for future
innovation.
If Hamburg is any indication, we’re on the path to a brighter –
and greener – future.
Frank Horch is the Minister of Transport for the city of
Hamburg, Germany.
Reprinted with permission of Longitudes, the UPS
blog devoted to the trends shaping the global economy.
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