UPS And HerdX Deliver Blockchain-Verified Beef From U.S. To Japan
11 Novembre 2019 - 2:00PM
- Marks the first blockchain-verified HerdX shipment of beef from
U.S. to Japan
- UPS develops customized, integrated visibility tool for
tracking and quality assurance
- Collaboration creates food quality authentication process
UPS (NYSE:UPS) today announced a collaboration
with HerdX, Inc., a leading U.S.-based agri-tech solutions
provider, to deliver blockchain-verified traced beef from a U.S.
farm to Japan. The delivery represents a significant step forward
in quality assurance and traceability in the beef industry and was
celebrated at an event attended by U.S. and Japanese embassy
officials in Tokyo on Friday, Nov. 8, 2019.
As consumers demand to know more about the food
they consume, the market for traceability and verification tools
has increased. Technology companies, government agencies and
academic institutions have been working to standardize the process,
but no known global standard exists to date.
UPS and HerdX collaborated to develop tracking
and traceability technology that improves quality assurance for
beef products being shipped internationally. UPS created a
customized, integrated visibility tool that plugs into HerdX’s
blockchain technology, providing live updates and data points
throughout the journey.
“Blockchain verification for international air
freight shipments is complex and requires a great amount of
expertise in customs and freight forwarding. Getting it right has
implications for many industries, such as restaurants, food &
beverage, and retail,” said Romaine Seguin, President of UPS Global
Freight Forwarding. “We’re committed to upholding HerdX’s
industry-leading quality assurance and traceability standards for
all customers eyeing international growth moving forward.”
The shipment of beef left Kansas the week of
November 4 wrapped in UPS Temperature True® packaging, a cold chain
thermal management solution that features temperature-sensitive air
freight containers. The packaging contained sensors that monitored
and recorded the shipment’s temperature from origin to destination.
Data sourced via UPS Temperature True monitoring devices was
uploaded and integrated seamlessly within HerdX’s blockchain
verification platform. The beef arrived via air freight to an urban
contemporary steakhouse where invited guests were provided menu
items featuring scannable QR codes containing tracking information
detailing the journey of the beef they were to consume. All
non-domestic HerdX products moving forward will now feature similar
verification.
UPS customs brokers coordinated with health,
food and safety regulators in both the U.S. and Japan to obtain all
required certifications that made the delivery possible. Backed by
more than 80 years of experience, UPS brokerage and transportation
services promoted accurate customs compliance, timely clearance of
goods and reduced risk of delays or penalties.
UPS Global Customs Brokerage processes almost 25
million import clearances each year in the U.S. alone, making it
one of the world’s largest customs brokers. “It’s an exciting time
to be entering the Japanese market with a much-needed, innovative
solution to a pervasive industry issue,” Seguin added. “We hope our
relationship with HerdX will catalyze an expansion of service
offerings for our international shipping customers.”
HerdX, Inc., founded by Ron Hicks, offers an
end-to-end solution called the HerdX Livestock Ecosystem. It uses
tags, water and data to support livestock producers, enhance animal
health and wellbeing, and deliver clean, traceable food products to
retailers and consumers. “UPS Freight Forwarding and Logistics
services more than 220 countries and territories worldwide. Our
official international logistics partnership gives HerdX
unprecedented scaling power, which in turn provides incredible
expansion opportunities for the American cattle producer,” said
Hicks.
For more information, visit UPS Customs
Brokerage, and to learn more about HerdX and their farm-to-fork
program, visit HerdX.
About UPS
UPS (NYSE: UPS) is a global leader in logistics,
offering a broad range of solutions including transporting packages
and freight; facilitating international trade, and deploying
advanced technology to more efficiently manage the world of
business. Headquartered in Atlanta, UPS serves more than 220
countries and territories worldwide. UPS was awarded America’s Best
Customer Service company for Shipping and Delivery services by
Newsweek magazine; Forbes Most Valuable Brand in Transportation;
and top rankings on the JUST 100 list for social responsibility,
the Dow Jones Sustainability World Index, and the Harris Poll
Reputation Quotient, among other prestigious rankings and awards.
The company can be found on the web at ups.com or pressroom.ups.com
and its corporate blog can be found at ups.com/longitudes The
company’s sustainability eNewsletter, UPS Horizons, can be
found at ups.com/sustainabilitynewsletter. To get UPS news direct,
follow @UPS_News on Twitter. To ship with UPS, visit
ups.com/ship.
About HerdX
HerdX is an agricultural technology company that
uses smart tags and data to help farmers monitor animal movement,
identify health anomalies and increase operational efficiencies,
giving them new insights so they can know their herds even better.
The HerdX Livestock Solution continues through to every part of the
supply chain, including shippers, processors, and packers. Finally,
the end consumer is able to see information on their mobile device
that is far beyond what can be found on a label.
Chad Biele
404-828-8702
cbiele@ups.com
United Parcel Service (NYSE:UPS)
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