HiPay Group : HiPay offers MyBank to its e-merchants
22 Novembre 2017 - 7:45AM
HiPay offers
MyBank
to its e-merchants
Paris, November
22nd, 2017, 7:45 a.m.: HiPay (ISIN code FR0012821916 - HIPAY),
a fintech company specialized in payments, extends its offering and
puts forward MyBank, a solution of real-time bank transfer.
With revenue up to 19 billion
euros and an increase close to 18% last year, the e-commerce market
in Italy is on the 5th place in
Europe[1]. Italians
are over 22 million to regularly buy online for an amount nearby
€1,350 per buyer and per year[2].
To meet the needs of the digital
Italian market, HiPay wanted to give every chance to succeed to
European merchants by making it possible for them to offer MyBank
to Italian consumers and businesses. Launched four years ago,
MyBank is already connected to more than 80% of Italian banks and
is used by 12% of Italians to buy online[3]. Today, the
payment method treats on average 8 million euros of bank transfers
per day, in both B2B and B2C contexts.
"MyBank continues
on its high growth and have among its clients some well-known names
of the Italian industry. This new partnership with HiPay supports
our pan-European vocation and lets us broaden our scope thanks to
HiPay's reputation on the European market." explains Riccardo
Porta, Digital Marketing Strategist of MyBank.
With this integration, HiPay
offers European merchants a real-time payment method, without any
chargeback and with a performing conversion rate thanks to a smooth
user experience and no transaction amount limit.
Paola Trecarichi, Managing
Director HiPay Italy, concludes: "Since the launch
of HiPay in Italy, a lot of merchants chose to trust us. We already
offer them some payment methods dedicated to Italian consumption
habits, like cash payments. Offering bank transfer via MyBank is an
extension of our strategy: HiPay European e-merchants are now able
to access the most popular local payment methods via a single
integration through HiPay."
Next financial
communication: February 22nd, 2017 - 2017
Annual Results.
About HiPay
We're a global payment provider
processing more than €2bn annually across 150 countries and 220
payment types. By harnessing data analytics, we help deliver
valuable customer insights that enable our clients' businesses to
succeed.
More information at hipay.com.
Find us on Twitter, LinkedIn and
Google+
HiPay Group is listed on the
Euronext Paris Compartment C (ISIN code: FR0012821916 - mnemo:
HIPAY).
About MyBank
MyBank is an e-authorisation
solution that enables customers to pay for their online purchases
via their regular online or mobile banking environment. The
solution was launched in March 2013 and is open to all authorised
payment service providers (PSPs) in the Single Euro Payments Area
(SEPA), including, without limitation, credit institutions and
payment institutions. The MyBank Directory, which lists all
participating financial institutions, is hosted by SIA, a major
financial services technology infrastructure provider based in
Milan.
The solution supports online
banking-based payments via SEPA Credit Transfer (MyBank Payments)
as well as the creation, amendment and cancellation of SEPA Direct
Debit mandates (MyBank Mandates) and will soon be also supporting
Identity Verification services. Since its launch, goods and
services worth EUR 2 billion have been paid for with MyBank.
MyBank is owned and managed by
PRETA S.A.S., a wholly owned subsidiary of EBA CLEARING, a provider
of pan-European payment solutions.
More information on
mybank.eu
Follow them on Twitter and LinkedIn
Press Contact
Camille Macaudière
+33 (0)1 73 03 46 94
press@hipay.com
This press
release does not constitute an offer to sell or a solicitation of
an offer to buy HiPay Group shares. If you wish to obtain more
information about HiPay Group, please refer to our website
hipay.com, under the Investors heading. This press release may
contain some forward-looking statements. Although HiPay Group
considers that these statements are based on reasonable statements
on the publication date of this release, they are by their very
nature subject to risks and uncertainties that could cause the
actual results to differ from those indicated or projected in these
statements. HiPay Group operates in a continual ly changing
environment and new risks could potentially emerge. HiPay Group
assumes no obligation to update these forward-looking statements,
whether to reflect new information, future events or other
circumstances.
[1]
« Italian Ecommerce Report »,
Ecommerce Foundation
[2] "Human Highway", Netcomm
[3] Study
conducted by Toluna in 2017
PDF Version
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information contained therein.
Source: HiPay Group via Globenewswire