TIDMEYE
Eagle Eye Solutions Group PLC
11 January 2024
RNS Reach
11 January 2024
Eagle Eye Solutions Group PLC
("Eagle Eye" or the "Company")
Eagle Eye Launches EagleAI, an AI-Powered Data Science Solution
Designed for Retail
By leveraging customer data and predictive machine learning
algorithms, EagleAI is ushering in the next generation of
personalisation at scale
Eagle Eye, the leading SaaS business that executes loyalty,
personalised promotions and omnichannel marketing solutions for
retail, travel and hospitality brands, will launch EagleAI at NRF,
the world's leading annual retail event, in New York this weekend.
EagleAI is a modular, customer-centric data science solution
powered by AI built specifically for the grocery and retail
sectors.
EagleAI will help retailers and grocers across the globe better
meet their customers' individual wants and needs, optimise
promotional spending, increase ROI, and enable true one-to-one
engagement that ultimately drives loyalty.
EagleAI automates the process of connecting and structuring
customer data across touchpoints and uses cutting-edge machine
learning and AI to create uniquely personalised offers for
customers rather than curating the 'best fit' set of offers based
on a finite number available. This approach sets a new global
standard for retail personalisation.
"At Eagle Eye, we're on a mission to power the personalised
marketing revolution and launching EagleAI represents a significant
step on that journey," said Tim Mason, CEO of Eagle Eye. "We
believe that personalisation is the retail version of the Golden
Rule - treating people as they would like to be treated - and with
EagleAI, retailers can put this into practice in a real, scalable,
efficient way.
"We were delighted to announce our first customer for EagleAI
earlier this week, Pattison Food Group in Canada, and look forward
to demonstrating the power of the offering to retailers from around
the world this weekend at NRF."
The Data Science Powering EagleAI
At the heart of EagleAI is a set of machine-learning algorithms
that factor product affinity, shopping predictions, promotional
responsiveness, budgetary controls and more. Working
simultaneously, the algorithms create and target the right offers
for the right individual. In retail settings, EagleAI acts as the
"brain" of the Eagle Eye AIR platform's nervous system, which is
the transaction layer that executes an unlimited range of offers in
real-time to every customer touchpoint.
This creates the ability to build personalisation at the
individual level and execute it at scale. Other retail marketing
platforms may be capable of personalisation but lack the capacity
to deliver individual offers to hundreds of thousands or millions
of customers. Likewise, traditional mass marketing may be able to
reach large groups of consumers, but not with individualised
offers. The combination of creating offers for individuals and the
ability to execute them in real-time and at scale makes EagleAI
unique - and powerful.
The Genesis of EagleAI
Eagle Eye developed EagleAI after acquiring Untie Nots, a
Paris-based SaaS company with extensive and proven AI capabilities,
in early 2023. Leveraging the expertise of the Untie Nots team and
the power of the Eagle Eye AIR platform, EagleAI is a standalone
solution under the umbrella of the Eagle Eye Group.
"Our vision for EagleAI is to empower businesses to personalise
the end-to-end customer experience while maximising ROI," says Zyed
Jamoussi co-founder of Untie Nots. "We're giving retailers the
capability to manage the full complement of promotional, loyalty
and media investments for every individual customer across every
business unit."
EagleAI is designed to create winning scenarios, but the biggest
winners are the consumers themselves, who receive compelling and
entirely personalised promotions. According to McKinsey data, 71%
of consumers expect personalisation, and 76% are frustrated when
they don't get it.
By optimising customer communications and putting customers at
the centre of decision-making by understanding their needs and
crafting relevant offers and marketing, EagleAI helps create more
rewarding connections and deeper relationships between retailers
and their customers.
Leveraging Deep Retail Sector and AI Expertise
EagleAI is well positioned as a platform to strengthen
retailer-supplier relationships as it enables retailers to offer
their supplier partners a new and proven route to build customer
loyalty, grow share of wallet, recruit new customers, drive cross
and upsell activity and launch new innovations.
"I am hugely excited by this opportunity and by the work that
Zyed and his brilliant team will do to enable current and future
clients to unlock the full potential of their customer data," added
Mason. "Together, we can offer a bright AI-assisted future to
forward-thinking retailers."
For further information, please contact:
Eagle Eye Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial
Officer
Investec (Nominated Advisor and Joint Tel: 020 7597 5970
Broker)
Corporate Broking: David Anderson / Nick
Prowting
Shore Capital (Joint Broker) Tel: 020 7408 4090
Corporate Finance: Daniel Bush / David
Coaten / Lucy Bowden
Corporate Broking: Henry Willcocks
Alma Strategic Communications Tel: 020 3405 0205
Caroline Forde / Hannah Campbell / Kinvara
Verdon
About Eagle Eye
Eagle Eye is a leading SaaS technology company enabling retail,
travel and hospitality brands to earn the loyalty of their end
customers by powering their real-time, omnichannel and personalised
consumer marketing activities.
Eagle Eye AIR is a cloud-based platform that provides the
world's most flexible and scalable loyalty and promotions
capability. More than 750 million personalised offers are executed
via the platform every week, and it currently hosts over 200
million individual loyalty members for businesses worldwide. We are
trusted to deliver a secure service at hundreds of thousands of
physical POS destinations worldwide, enabling the real-time
issuance and redemption of promotional coupons, loyalty offers,
gift cards, subscription benefits and more.
The Eagle Eye AIR platform is currently powering loyalty and
customer engagement solutions for enterprise businesses all over
the world, including Asda, Tesco, Morrisons, Waitrose and John
Lewis & Partners, JD Sports, Pret a Manger, Loblaws,
Southeastern Grocers, Giant Eagle and the Woolworths Group.
In January 2023, the Group acquired France-based Untie Nots, an
AI-powered personalised promotions business, adding Carrefour, E.
Leclerc, Auchan and other leading brands to its European customer
base.
Visit www.eagleeye.com for more information .
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END
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January 11, 2024 02:00 ET (07:00 GMT)
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