One of the world’s largest automakers uses
virtual vehicle development environment on AWS to speed delivery of
software-defined vehicles and new EV services, while improving
energy performance
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company
(NASDAQ: AMZN), today announced that Honda Motor Company is
collaborating with AWS to transition the company’s automobiles from
hardware-based into software-defined vehicles (SDVs). The Japanese
automaker will use its Digital Proving Ground (DPG) platform, a
vehicle development environment built on AWS, to help build SDVs.
By combining AWS compute, generative artificial intelligence (AI),
and Internet of Things (IoT) capabilities with Honda’s data lake
built on AWS, Honda will accelerate its delivery of new electric
vehicle (EV) capabilities and mobility solutions.
Digitally-enabled, cloud-connected vehicles provide
opportunities for carmakers like Honda to enhance driving
experiences and support their efforts to improve safety, security,
efficiency, entertainment, and convenience in existing vehicles
with over-the-air (OTA) software updates. SDVs also give automakers
the ability to personalize each vehicle according to drivers’
habits and preferences, as well as perform feature updates that
help improve overall capabilities without the need for physical
modifications or replacements.
Using AWS to accelerate SDV delivery
AWS provides Honda with the scalable, cost-effective
infrastructure needed to rapidly develop and test new SDV car
models. The automaker’s cloud-based DPG platform allows Honda to
collect data that helps estimate EV driving range, visualizes
energy consumption and vehicle performance data, and delivers
vehicle software updates. The DPG will help reduce Honda’s
dependence on physical hardware by enabling automotive engineers to
design and test cars in the cloud before they’re built, resulting
in faster development timelines and significant cost savings.
Honda uses AWS IoT services to assist its efforts to improve
vehicle quality, safety, and autonomy by helping to provide
continuous software development and updates to vehicles on the
road. This connectivity helps Honda to collect, transform, and
transfer vehicle data to the DPG platform, allowing them to track
EV battery data and schedule preventative maintenance. Honda will
also use Amazon Kinesis Video Streams, a fully managed service for
streaming live video from devices, to help build video processing
and analytics applications. This technology under development aims
to analyze and store car camera footage, using machine learning to
detect abnormal movement outside the vehicle. For example, if
implemented, this new feature could alert drivers to take
corrective action to help avoid collisions or damage to the
vehicle.
Using generative AI to improve the EV charging
experience
Honda is using AWS generative AI services to help develop
personalized user experiences. For example, the automaker is
developing a new solution that guides EV drivers to optimal
charging stations based on current location, remaining battery,
charging speed, fees, and proximity to shopping centers. This new
AWS IoT Core solution enables secure two-way communication between
internet-connected devices and the cloud. The automaker will use
Amazon Bedrock, the easiest way to build and scale generative AI
applications, to recommend the optimal charging station based on a
driver’s behavior patterns and preferences. Honda plans to launch
this capability in its 0 Series line of EVs, simplifying the search
for charging stations and enabling customized charging times,
limits, payments, and more.
“The automotive industry is undergoing a seismic shift to
digitization,” said Ozgur Tohumcu, director of Automotive and
Manufacturing at AWS. “Vehicles now function as intelligent,
connected platforms on wheels, not just stand-alone machines.
Generative AI will help automakers develop new features while
bringing new models to consumers faster and more cost-effectively.
We look forward to collaborating closely with Honda Motor Company
to help them realize their vision for safe, high-performing, smart
vehicles.”
Building a cloud-skilled Honda workforce
To support its move to cloud-based mobility, Honda established a
joint Expert Builder Initiative with AWS in 2024. The program aims
to strengthen the skills of hybrid talent engineers (HTEs)
proficient in both vehicle software and cloud technologies by
providing training in the latest cloud technologies, such as
generative AI, analytics, and IoT. This helps Honda employees
accelerate ideas from concept to integrated solutions using AWS,
further enhancing the experience for Honda drivers.
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
expanding its services to support virtually any workload, and it
now has more than 240 fully featured services for compute, storage,
databases, networking, analytics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, media, and application development, deployment, and
management from 108 Availability Zones within 34 geographic
regions, with announced plans for 18 more Availability Zones and
six more AWS Regions in Mexico, New Zealand, the Kingdom of Saudi
Arabia, Taiwan, Thailand, and the AWS European Sovereign Cloud.
Millions of customers—including the fastest-growing startups,
largest enterprises, and leading government agencies—trust AWS to
power their infrastructure, become more agile, and lower costs. To
learn more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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