Three companies collaborate on a science-based approach to
promote better sleep quality with a breakthrough, non-invasive
solution now available for purchase
NEW
YORK, Nov. 16, 2023 /PRNewswire/ -- Following
years of research, IFF in collaboration with SleepScore Labs and
Mattress Firm announces the launch of a breakthrough, non-invasive
solution that promotes sleep quality: Sleepy's® Scented Pillow
Inserts. Each science-backed Sleepy's® Scented Pillow Insert is
made of 70 percent repurposed cotton, to be inserted between the
pillow and the pillowcase, to be changed weekly, with each box
containing a three-month supply.
"This three-way collaboration with SleepScore Labs and Mattress
Firm allows us to reach millions of consumers nationwide," said
Simon Herriott, IFF's Health &
Biosciences and Scent President. "Sleepy's Scented Pillow Inserts
are a breakthrough product, which takes scent beyond hedonics, with
demonstrated benefit on overall sleep quality, combining science
and creativity. It has the potential to revolutionize the way
consumers experience sleep, and we are excited about the positive
impact a scented product can have on so many people's lives."
Starting in 2020, IFF and SleepScore Labs conducted more than
130 separate scientific studies covering more than one million
sleep hours. The studies used advanced sleep monitoring technology,
which took measurements—such as respiratory and actimetry among
others—every 30 seconds of more than 4,000 people sleeping in their
own homes. This led to identifying scent combinations to promote
better sleep quality: METASLEEP™.
SleepScore Labs and IFF then conducted three additional separate
studies specifically on METASLEEP™ scents and the scented pillow
inserts, during which it was found that 91 percent of respondents
liked the product and 80 percent said it improved their sleep,
while 79 percent said they felt benefits from the first night.
SleepScore Labs sleep-tracking technology confirmed that
participants spent less time awake and experienced fewer awakenings
during the night.
"Looking ahead, we see exciting potential for our combined sleep
and scent expertise, reaching diverse industries such as
hospitality, travel, retail and beyond," said Colin Lawlor, SleepScore Labs CEO. "With
two-thirds of the developed world impacted by poor sleep and the
resulting adverse effects on overall health, Sleepy's Scented
Pillow Inserts bring a science-based, non-invasive, data-driven
solution leveraging the power of scent for a better world."
The inserts are available online at MattressFirm.com, and will
be available in all Sleep Experts® stores and selected Mattress
Firm stores starting Nov. 17.
Mattress Firm is the largest omni-channel mattress specialty
retailer in the United States,
with 2,400 neighborhood stores nationwide. Their team of 6,000
Sleep Experts® helps more than 3 million people a year find the
right solution for their sleep needs.
To learn more about the METASLEEP™ solutions from IFF, click
here.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage,
health, biosciences and scent, science and creativity meet to
create essential solutions for a better world – from global icons
to unexpected innovations and experiences. With the beauty of art
and the precision of science, we are an international collective of
thinkers who partners with customers to bring scents, tastes,
experiences, ingredients and solutions for products the world
craves. Together, we will do more good for people and
planet. Learn more at
iff.com, Twitter , Facebook, Instagram,
and LinkedIn.
©2023 International Flavors & Fragrances Inc. (IFF). IFF,
the IFF Logo, and all trademarks and service marks denoted with ™,
SM or ® are owned by IFF or affiliates of IFF
unless otherwise noted. All Rights Reserved.
Contact:
Judith
Gross
VP of Communications and Branding, Scent
+33630097462
Judith.gross@iff.com
SOURCE IFF