HOLLYWOOD, Calif.,
July 31, 2012 /PRNewswire/ --Legendary innovator and retailer,
Frederick's of Hollywood, is
excited to announce its collaboration with iconic supermodel
Beverly Johnson to introduce The Beverly Johnson Luxurious
Lifestyle Brand – an unprecedented line of beauty, skin and hair –
to Frederick's customers. As the brand looks to bring more upscale
product lines and experience to their stores and website, this
collaboration kicks off the newly positioned Frederick's of
Hollywood. Beverly Johnson is the
first African-American to be recognized as a "Supermodel", and the
first to grace the cover of Vogue magazine, forever changing
the beauty ideal in the fashion world. The collaboration will kick
off on August 1st online
at www.fredericks.com and in Frederick's of Hollywood retail locations later this
September.
The Beverly Johnson Luxurious Lifestyle Brand represents the
highest quality products in hair, beauty and cosmetics, designed
for women of all ages and ethnicities. The brand boasts a luxurious
collection made up of three components: The Model Logic hair care
line – crafted with Beverly Johnson's own personal favorite
formulas; Beautiful Body by Beverly – a luscious, smoothing and
hydrating collection of body products; and Flawless Skin – a line
of skin care products formulated with all-natural botanicals,
nutrients and emollients to help reduce the appearance of wrinkles
and age spots.
"We are thrilled to offer our customers access to a
world-renowned global expert in hair, beauty, cosmetics and
fashion. The pioneering supermodel brings a wealth of experience,
knowledge and added uniqueness to our brand," stated Don Jones, Frederick's of Hollywood's President and Chief Operating
Officer. "Both Frederick's of Hollywood and The Beverly Johnson Luxurious
Lifestyle Brand aim to empower women. In collaborating together, we
are truly providing women with a complete luxurious beauty
experience," added Beverly Johnson.
Ever expanding its offerings beyond intimate apparel, the
premier retailer believes the addition of the Beverly Johnson brand
positions Frederick's of Hollywood
as a true lifestyle destination.
ABOUT FREDERICK'S OF HOLLYWOOD
Since 1946, Frederick's of Hollywood (NYSE MKT: FOH) has set the standard
for exquisite, innovative intimate apparel. Frederick's remarkable
legacy continues today with 118 specialty retail stores and an
online shop at www.fredericks.com. Its unique innovations have led
the company to become one of the most recognized brand names in the
world.
SOURCE Frederick's of Hollywood