HOLLYWOOD, Calif., Sept. 20, 2012 /PRNewswire/ -- Frederick's of
Hollywood is proud to announce the
launch of its new luxury label collection, Harriett, named after
the long time love of Frederick's of Hollywood founder, Frederick Mellinger. More than just his wife,
Harriett was Frederick's muse. Her insight helped to lead
Frederick's to become one of the most recognized brands in the
world.
(Photo:
http://photos.prnewswire.com/prnh/20120920/LA78621)
To honor the woman behind the man, Frederick's has created a
stunning new namesake collection. Created with the most
luxurious fabrics such as fine silk and eyelash lace and featuring
exquisite craftsmanship and design, Harriett is an ode to the love
story behind the legend. The Harriett label is currently offered
online on its own dedicated website, www.harriett.com, which
provides customers with the ability to shop by video, and at the
Frederick's of Hollywood flagship
store. The fall collection retails from $29 for a thong to $159 for a corset. The line will also later
include ready-to-wear and high-end accessories.
"We are excited to present this new label," said Frederick's of
Hollywood Chief Marketing Officer,
Tracy McCourt. "We realized that we
had an opportunity to expand our product assortment by developing a
luxurious line of lingerie, clothing and accessories not only to
satisfy the desire of our current customers for products featuring
the finest fabrications, but to introduce ourselves to new
customers with similar needs." Ms. McCourt continued, "This
is a significant step in creating a revitalized brand landscape and
customer experience."
ABOUT FREDERICK'S OF HOLLYWOOD
Since 1946, Frederick's of Hollywood (NYSE MKT: FOH) has set the standard
for exquisite, innovative intimate apparel. Frederick's remarkable
legacy continues today with 118 specialty retail stores and an
online shop at www.fredericks.com. Its unique innovations have led
the company to become one of the most recognized brand names in the
world.
SOURCE Frederick's of Hollywood Group Inc.