HOLLYWOOD, Calif., Oct. 1, 2012 /PRNewswire/ -- Frederick's of
Hollywood is excited to announce
the launch of its newest digital platform, The Find by Frederick's.
The Find by Frederick's was created to enable consumers to
conveniently browse and shop for value-priced products in a single
destination. Providing the best in outlet and flash site features,
The Find by Frederick's is the destination of choice for consumers
looking for accessibility, reliability, and exciting products at an
affordable price point. With no product priced above $20, customers of The Find by Frederick's will
have the opportunity to purchase limited quantity items while they
last at dramatically reduced prices. The Find by Frederick's can be
accessed at www.Thefindbyfredericks.com or through the Frederick's
of Hollywood website at
www.fredericks.com.
"The addition of The Find by Frederick's completes the
introduction and launch of our three tier branding and
merchandising strategy, which was initiated in September with our
new luxury label collection, Harriet," said Tracy McCourt, Frederick's of Hollywood's Chief Marketing Officer. "We are
excited to provide our current and future customers with a full
array of products across a broader assortment of merchandise and
price points."
ABOUT FREDERICK'S OF HOLLYWOOD
Since 1946, Frederick's of Hollywood (NYSE MKT: FOH) has set the standard
for exquisite, innovative intimate apparel. Frederick's remarkable
legacy continues today with 118 specialty retail stores and an
online shop at www.fredericks.com. Its unique innovations have led
the company to become one of the most recognized brand names in the
world.
SOURCE Frederick's of Hollywood