Kessler Family, LLC, the largest franchisee of Friendly Ice Cream Corporation (AMEX:FRN), today announced that it has retained Mastodon Ventures, Inc. as its advisor to explore strategic alternatives, including the acquisition of some or all of the assets of Friendly Ice Cream Corporation should such assets be offered for sale. About Kessler Family, LLC Kessler Family, LLC is Friendly Ice Cream Corporation�s largest franchisee. Kessler Family, LLC owns and operates 46 restaurants representing twenty percent of the total number of Friendly�s franchised restaurants. Kessler was founded by brothers, Laurence and Dennis Kessler. The Kessler restaurants are located in upstate New York. About Mastodon Ventures, Inc. Mastodon Ventures, Inc. is a middle market M&A advisory firm located in Austin, Texas. Mastodon�s restaurant, food, and franchise practice closed several transactions during the second half of 2006, including representing Acon Investments, LLC as buy-side advisor on its purchase of Peter Piper Pizza, representing the Nath Companies as sell-side advisor for the sale of 88 Burger King restaurants, and acting as the strategic advisor to South Pacific Partners, Ltd. on its raise of capital in support of opening Hooters restaurant franchises in Australia and New Zealand.
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