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Magic Lantern Group Renews Exclusive, Long-Term Agreement With Annenberg/CPB NEW YORK, Sept. 23 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. (AMEX:GML), a leading international distributor of educational content and third-generation, digital content and e-delivery solutions, announced today that the Company has signed a three-year extension on an existing agreement with Annenberg/CPB, North America's leading provider of instructional programming and professional development for K-12 teachers. Annenberg/CPB is a unit of The Annenberg Foundation, which was created in 1981, through a $150 million gift from Ambassador Walter Annenberg to the Corporation for Public Broadcasting (CPB), to improve education for all Americans. According to the agreement, Magic Lantern Group has the exclusive rights to distribute Annenberg programs in analog, DVD and VCD format to individuals and organizations and by television broadcasting throughout Canada. Magic Lantern Group President and CEO Bob Goddard stated, "We have worked closely with Annenberg/CPB as their exclusive Canadian distributor for more than two decades. With this extended content, we expect to increase annual revenues by 75% from one of our most successful product lines." Goddard added, "Annenberg/CPB builds on its position as a world-class organization by pairing best-practices teacher education programs with the latest media technology channels, including satellite television and broadband video streaming, which strengthen Magic Lantern Group's leadership position in North America's educational sector." "We are pleased to continue our long association with Magic Lantern Group," said Annenberg/CPB Director Scott Roberts, "to help the teachers and students of Canada and other countries discover new worlds of learning." Annenberg/CPB's video programs reach their audiences from a multi-tier, multi-media platform. First, programs are distributed to schools and other non-commercial community agencies on the organization's own digital satellite channel, called the Annenberg/CPB Channel. Second, they are streamed on-demand on the Learner.org web site. Third, they are distributed for purchase on videocassette through 1-800-LEARNER and online ordering at Learner.org. Fourth, the instructional series are licensed by the PBS Adult Learning Service to colleges and universities for distance-learning telecourses and aired for general viewing on PBS stations. About Annenberg/CPB Annenberg/CPB is a unit of The Annenberg Foundation, which uses media and communications to advance excellent teaching. Ambassador Walter H. Annenberg created it in 1981, with a gift of $150 million through U.S. public broadcasting. Annenberg/CPB advances excellent teaching in all disciplines throughout American K-12 schools by funding and broadly distributing multimedia resources for teachers to help them improve their own teaching practice and understanding of their subject. Annenberg/CPB makes use of telecommunications technologies-the Internet, including broadband video streaming, and satellite television broadcast-as well as hard copy media to disseminate these multimedia resources, ensuring that they reach as many teachers as possible. For more information, visit: http://www.learner.org/. About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world-renowned producers including Disney Educational Productions, Annenberg/CPB, CTV Television, Schlessinger Media, and Dorling Kindersley. The Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates three complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, Inc., an emerging provider of on-demand sports entertainment, health and business digitized content; and Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions. For more information, visit the Company's websites http://www.magiclanterngroup.com/ and http://www.mv-dm.com/. Contact Information: For Investor Relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: and visit: http://www.nfnonline.com/gml/. At the Company, contact Lorraine Villa, Executive Assistant to the CEO, , 800-263-1717 ext.2450. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Investor Relations, Gary Geraci, National Financial Network, +1-781-444-6100 ext. 629, , for Magic Lantern Group, Inc.; or Lorraine Villa, Executive Assistant to the CEO of Magic Lantern Group, Inc., , +1-800-263-1717 ext.2450 Web site: http://www.magiclanterngroup.com/ http://www.learner.org/

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