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Magic Lantern Group Launches Targeted Marketing Campaign to Major U.S. Markets -- Estimates to Increase Revenues by Up to $6.0 Million by 2006 -- NEW YORK, Oct. 21 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. (AMEX:GML), (http://www.magiclanterngroup.com/), a leading international distributor of educational content and third-generation, digital content and e-delivery solutions, announced today that the Company has launched its first major direct marketing campaign targeted to U.S. schools, school districts and public libraries. The campaign follows a number of strategic agreements Magic Lantern Group has signed for exclusive video, DVD and digital streaming distribution rights into U.S. and international markets. Magic Lantern Group President and CEO Bob Goddard stated, "Capturing sales for educational videos in the United States is an important market extension toward aggressively growing our business. The international educational market generates approximately $100 billion annually, with increasing sales stemming from high-growth U.S. markets. Through our recent appointment of Jeff Lorenz as EVP, Global Sales and Marketing, and the launch of our first large-scale targeted U.S. marketing campaign, we are positioned to accelerate sales of our top-selling videos and DVDs. With increased U.S. educational market penetration, we expect our revenues could ramp up to $6 million over the next two years. Factoring in potential strategic acquisitions could significantly raise these initial projections." The campaign will include exclusive programming from Magic Lantern Group's leading producer network, including CTV Television, The Knowledge Network, World Vision and Spellbound Productions. In addition to direct sales, the campaign will target a number of high-profile U.S. educational distributors, who currently resell its titles to libraries, schools, and school districts in the U.S. These organizations include Library Video Company, Book Wholesalers, Inc. -- A Follet Corporation Company; Midwest Tape; The AV Cafe and Vide-O-Go. About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world-renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Cerebellum Corporation, monterey media and CTV Television, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates several, complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, Inc., an emerging provider of on-demand sports entertainment, health and business digitized content; Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions; and Parasol Video, an online digital video library enterprise for worldwide educational markets. Contact Information: For Investor Relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: and visit: http://www.nfnonline.com/gml. At the Company, contact Lorraine Villa, Executive Assistant to the CEO, , 800-263-1717 ext.2450. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors, which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Investor Relations, Gary Geraci, National Financial Network, +1-781-444-6100 ext. 629, ; or Lorraine Villa, Executive Assistant to the CEO, , +1-800-263-1717 ext.2450, both of Magic Lantern Group, Inc. Web site: http://www.magiclantern.ca/ http://www.nfnonline.com/gml

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