Rewards Network Tapped by International Franchise Associates to Fuel Eatza Pizza Buffet Expansion
03 Août 2007 - 10:00PM
Business Wire
Rewards Network, a leading provider of marketing services and
loyalty programs to restaurants, has just signed a contract with
International Franchise Associates (IFA) to market all Eatza Pizza
Buffet locations. Earlier this year IFA acquired the fast-casual
chain to groom it for expansion. Ten Eatza Pizza locations are open
currently, and IFA plans to roll out 11 more by year end. Explained
IFA�s Patrick Conley, �Our restaurants are spread across the
country, making location-specific marketing very expensive. Rewards
Network offers us the most effective and cost-efficient way to
reach select markets coast to coast.� Conley said he�s equally
impressed with Rewards Network�s business intelligence
capabilities. �We�re counting on the customer feedback and traffic
reports to help us monitor our locations and keep our expansion on
track.� Eatza Pizza features an all-you-can-eat lunch and dinner
buffet that delivers quality and variety at a very affordable $4.99
to $7.99 price point. The buffet includes more than a dozen
specialty pizzas, along with an enticing choice of fresh salads,
pastas, veggies, cheese breads, and homemade desserts. Catering to
families, every location also features a spacious children�s play
area with plenty of games and prizes to go around. Additionally, to
accommodate groups and business meetings, Eatza Pizza�s new website
at www.EatzaPizzaRestaurant.com includes a Pizza Party Planner for
making reservations online. Rewards Network President and CEO Ron
Blake commented, �From Eatza Pizza�s standpoint, we�re the
marketing and loyalty engine that gives them a competitive edge,
driving members through the door and rewarding them for coming back
again� Added Blake, �IFA�s decision to work with Rewards Network is
a clear indication of how committed the company is to ensuring each
location�s success.� Eatza Pizza Buffet Locations in the Rewards
Network Program Arizona: 13530 W. Van Buren Street, Ste. A-104,
Goodyear, AZ 85338; 623-882-9996 3208 E. Bell Road, Phoenix, AZ
85032; 602-765-7900 17221 N. Litchfield Road, Surprise, AZ 85374;
623-546-1000 � California: 3000 Big Dalton Boulevard, Baldwin, CA
91706; 626-813-6836 1525 E Ontario Ave, Corona, CA 92881;
951-279-6600 � Mississippi: 1138 Highway 15 N, Laurel, MS 39440;
601-649-4444 � N. Carolina: 5117 South Boulevard, Charlotte, NC
28217; 704-521-1110 � Ohio: 1746 N. Memorial Drive, Lancaster, OH
43130; 740-652-9770 � Utah: 755 W. Telegraph Street, Washington, UT
84740; 435-251-8880 � Washington: 4320 N. Division Street, Spokane,
WA 99216; 509-483-2091 About International Franchise
Associates/Eatza Pizza Buffet Headquartered in Westport, CT,
International Franchise Associates, Inc. was launched in 2007 with
the acquisition of Eatza Pizza Buffet, a family-oriented restaurant
distinguished by its superior product quality, all-you-can-eat
value and variety, children�s entertainment features, and pizza
party accommodations for groups and meetings. Boasting a team of
highly experienced and specialized franchise veterans, the company
was founded to develop franchise opportunities, both nationally and
internationally, through the creation or acquisition of unique
franchise concepts that are profitable for franchisees and exciting
for consumers. For further information about Eatza Pizza Buffet and
available franchise opportunities, visit
www.EatzaPizzaRestaurant.com or call International Franchise
Associates at 203-226-4324. About Rewards Network Rewards Network
(AMEX:IRN), headquartered in Chicago, Illinois, is a leading
provider of marketing services and loyalty programs to the
restaurant industry. Thousands of participating restaurants and
other merchants across North America benefit from the Company�s
extensive email, internet and print marketing efforts; member
ratings/feedback and other business intelligence; customer loyalty
programs; and access to capital. In conjunction with leading
airline frequent flyer programs and other affinity organizations,
Rewards Network provides over three million members with incentives
to dine at participating restaurants, including airline miles,
college savings rewards, loyalty/reward program points, and
Cashback RewardsSM savings. Additional details about Rewards
Network can be found at www.rewardsnetwork.com or by calling
1-877-491-3463.
Rewards Network (AMEX:IRN)
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