Peace Arch� Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), an integrated global entertainment company, announced today the debut of its new feature film "Goal II: Living The Dream." The latest in the Company's fast growing slate of theatrical releases in the United States and Canada, the sports drama is the sequel to the global phenomenon "Goal!: The Dream Begins." The action-packed film is scheduled to open in 110 theaters nationwide on Friday, August 29, including Los Angeles, San Francisco, Chicago, Dallas, Houston, Phoenix, Sacramento and San Diego.

The film stars Kuno Becker, Anna Friel and Allessandro Nivola and features international soccer stars David Beckham, Zinedine Zidane and Ronaldo.

"Goal II: Living The Dream" finds Santiago Munez (Kuno Becker) established as a soccer success in Newscastle. But he jumps at the chance to play for legendary Real Madrid alongside that team's soccer icons, including David Beckham. Santiago soon discovers that money and fame don't necessarily bring happiness as he loses himself and his relationship with Roz (Anna Friel).

"Goal II: Living The Dream" is written by Mike Jefferies, Adrian Butchart and Terry Loane, directed by Jaume Collett-Serra, and produced by Mike Jefferies, Matt Barrell and Mark Huffam.

Peace Arch has also acquired worldwide rights to the final chapter of this exciting soccer trilogy, "Goal 3: Taking On The World." With the World Cup finals as its dramatic, fast-paced backdrop, "Goal 3," now in post-production, is laced with the anecdotal humor of a group of English soccer fans traveling to Germany to watch their heroes pursue an entire nation's dream of lifting the coveted World Cup Trophy.

The seventh film to be theatrically released by Peace Arch in the U.S. over the past year, "Goal 2: Living The Dream" follows the recent debut of biopic "What We Do Is Secret," the June release of road film "The Go-Getter," the May premiere of dark comedy "The Babysitters," and earlier releases of the controversial drama "Chapter 27," the riveting hostage drama "Towards Darkness," and the award-winning romantic comedy "Delirious."

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 1,000 classic and contemporary titles. For additional information, please visit www.peacearch.com.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. These risks include, but are not limited to, that the synergies and financial impact of the joint venture may not be realized, the competitive position of the joint venture may not be maintained, Peace Arch may not realize the anticipated benefits of the joint venture and other risks detailed on Peace Arch's periodic report filings with the Securities and Exchange Commission. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. By making these forward-looking statements, Peace Arch undertakes no obligation to update these statements for revisions or changes after the date of this release.

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Contact: Roy Bodner SVP Marketing & Communications Peace Arch Entertainment (310) 776-7208 Email Contact

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