Notice of Conference Call for The Topps Company, Inc. (Nasdaq: TOPP) NEW YORK, Sept. 10 /PRNewswire-FirstCall/ -- You are cordially invited to join Arthur T. Shorin, Chairman and CEO, and Cathy Jessup, CFO of Topps, in a teleconference to discuss the Company's financial results for the fiscal 2005 second quarter ended August 28, 2004. The conference call is scheduled for: Thursday, September 23, 2004 10:00 a.m. (ET) To access the call live, please dial (913) 981-5533 at least 10 minutes prior to the call. To listen to a live broadcast of the call via the web, please log on to http://www.topps.com/ approximately fifteen minutes prior to the call to register, download and install any necessary audio software. * For those who are unable to listen to the call live, the webcast will be archived on the Company's website until Tuesday, November 23, 2004. * For those who would like to listen to a replay of the call, please dial (719) 457-0820 and enter the passcode "965347." The replay will be available from 1:00 P.M. ET Thursday, September 23, 2004 through Thursday, September 30, 2004. Founded in 1938, Topps is a leading creator and marketer of distinctive confectionery and entertainment products. The Company's confectionery brands include "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops as well as "Bazooka" bubble gum. Topps entertainment products include trading cards, sticker and album collections, and collectible games. For additional information, visit http://www.topps.com/. DATASOURCE: The Topps Company, Inc. CONTACT: Betsy Brod or Jonathan Schaffer, both of Brod & Schaffer, LLC 212-750-5800, for The Topps Company, Inc. Web site: http://www.topps.com/

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