By Gillian Tan 
 

SYDNEY--Two U.S. consortia competing to acquire surfwear retailer Billabong International Ltd. (BBG.AU) have lowered their bids from an initial 526.8 million Australian dollars (US$542.6 million), people familiar with the matter said Tuesday.

The former head of Billabong's Americas division, Paul Naude, linked up with New York-based private equity firm Sycamore Partners Management in December to make an offer worth A$1.10 a share for the company. A month later, VF Corp. (VFC), the owner of Timberland and The North Face brands, teamed up with Palo Alto-based Altamont Capital Partners to match the bid from Mr. Naude's group.

In a statement Tuesday, Billabong said discussions over the separate takeover proposals were incomplete and talks were continuing. Trading in shares of Billabong, which sells clothing and accessories under its namesake brand and others including Von Zipper, Tigerlily and Element, has been temporarily halted.

People familiar with the talks said both consortia had cut their respective proposals below A$1.10 a share, declining to be more specific. Shares in Billabong, which is being advised by Goldman Sachs Group Inc. (GS) last traded at A$0.73, having touched a record low of A$0.63 last month.

Billabong had a market value of A$3.8 billion as recently as 2007, but the company has recently been battling to reverse an earnings decline triggered by the global slowdown, a strong Australian dollar that has diluted overseas income, and the dwindling appeal of its core brands among younger people. Sales in the Americas and Europe have fallen sharply as cautious consumers rein in spending or switch to other brands, leading to a build up of surplus stock.

The company recently reported a A$536.6 million loss in the half year to Dec. 31 after recording a A$567 million impairment charge attached to the value of its brands and investment.

UBS analyst Ben Gilbert said in a note last week the likely outcome is a revised offer of between A$0.91 and A$0.99 a share following Billabong's profits warning in late February.

It's not the first time a bidder has lowered its offer for Billabong. After an A$841.8 million offer was rejected in February 2012, global buyout firm TPG Inc. returned in July with a A$694.5 million proposal which was matched by Bain Capital. Bain and TPG ceased takeover talks in September and October, respectively.

-Write to Gillian Tan at gillian.tan@wsj.com

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