AUBURN
HILLS, Mich., Dec. 4, 2024
/PRNewswire/ --
- Dodge unleashes marketing campaign for the first all-electric
vehicle from the brand, the all-new Dodge Charger Daytona
- Electric vehicles aren't changing what Dodge stands for one
tiny bit
- In true Dodge fashion, the iconic American muscle-car brand
comes to the rescue, proclaims that the Dodge Charger Daytona will
save the planet … from "all those lame, soulless, weak-looking,
self-driving sleep pods everyone keeps polluting our streets
with"
- "Save the Planet" marketing campaign launches across
television, social media and digital channels
- Marketing campaign includes a 30-second spot for broadcast and
30-second, 15-second and shorter cutdowns for social media and
digital media channels, in addition to a 60-second extended version
on Dodge's YouTube channel
- Consumers can grab exclusive Believe in Higher Horsepower |
Save the Planet merchandise at Dodge.com
- First to arrive in dealerships is the two-door Charger Daytona
with two high-performance models, the Dodge Charger Daytona R/T and
the Charger Daytona Scat Pack
- Dodge Charger Daytona models are part of the Dodge brand's
first multi-energy muscle car lineup
- All-new Charger Daytona Scat Pack runs the quarter-mile in an
estimated 11.5 seconds and delivers Charger SRT Hellcat Redeye
levels of performance by reaching 0-60 mph in 3.3 seconds, with a
total output of 670 horsepower and 627 lb.-ft. of torque
- Charger Daytona R/T delivers a total output of 496 horsepower
and 404 lb.-ft. of torque, a significant performance increase over
previous Charger R/T models
- Charger Daytona makes its presence known with the world's first
patent-pending Fratzonic Chambered Exhaust, delivering a signature
rumble and tactile sound wave output
- Two-door Dodge Charger Daytona R/T and two-door Charger Daytona
Scat Pack, the first all-electric vehicles from Dodge, qualify for
full $7,500 federal tax credit when
leased
- All Dodge Charger Daytona models include a choice of an at-home
Level 2 charging station or $600
charge credits through Free2move Charge
Dodge comes to the rescue! The Dodge brand revealed its
marketing campaign for the brand's first fully electric vehicle,
the Dodge Charger Daytona, the world's quickest and most powerful
muscle car. And let's just say, electric vehicles aren't changing
what Dodge stands for one tiny bit.
As expected from the iconic American muscle-car brand, it
doesn't see the future of electric vehicles as other brands might.
The campaign, "Save the Planet," opens with a view of planet Earth,
city skylines and pastoral settings of green open fields, with the
brand declaring that it isn't "building electric vehicles because
it's trendy, we're building them to make a difference." The scene
quickly dissolves to the all-new electric Dodge Charger Daytona
taking over the streets in all its 670-horsepower and rumbling
Fratzonic glory, proclaiming that it will save the planet from "all
those lame, soulless, weak-looking, self-driving sleep pods
everyone keeps polluting our streets with. That's why we're doing
it."
"As we reveal our marketing campaign for the Dodge brand's first
fully electric vehicle, it is infused with the same DNA and
irreverence for which the brand is recognized and celebrated by our
enthusiasts, and who demand a vehicle that drives, looks, sounds
and feels like a Dodge," said Raj Register, chief marketing
officer, Stellantis North America. "'Save the Planet' speaks to the
power of Dodge in a way that only Dodge can. With a tinge, or
perhaps more of a blast, of irony, Dodge stamps its flag in the
pavement with the launch of the electrified Charger Daytona,
asserting the American muscle-car icon's rightful and long-standing
claim as the world's quickest and most powerful muscle car."
"At Dodge, we bleed performance and the new Charger Daytona, the
next-generation muscle car, is the quickest and most powerful
muscle car on the planet," said Matt
McAlear, CEO, Dodge//SRT. "'Save the Planet' gives people an
inside look at the first model we are bringing to market and how we
are using electrification to push the boundaries and change the
conversation. The new Charger Daytona, with up to 670 horsepower,
is just the beginning. We have a full multi-energy lineup,
including four-door models coming in 2025. We're just getting
started."
"Save the Planet" narration:
"We aren't' building electric vehicles because it's trendy.
We're building them to make a difference.
To protect our future and our children's future, we're building
electric vehicles to save our planet.
To save it from all those lame, soulless, weak-looking,
self-driving sleep pods everyone else keeps polluting our streets
with … (gah)!
(scenes of Dodge Charger Daytona taking over the streets)
That's why we're doing it."
The "Save the Planet" campaign includes broadcast and social
media, including a 60-second extended version on the Dodge brand's
YouTube channel. A 30-second version of "Save the Planet" launches
on TV today, as well as on Dodge brand's Instagram, Facebook and
digital media channels. "Save the Planet" highlights key
performance features of the Charger Daytona, which offers more
options than ever to explore muscle-car performance, including a
new Donut/Drift Mode exclusive to the Charger Daytona Scat Pack.
Donut/Drift Mode puts the vehicle in a rear-biased propulsion with
Electronic Stability Control (ESC) full off to allow the driver to
select varying levels of traction control intervention for drifting
and donuts.
Additional social media content rolling out over the course of
the campaign will include videos that focus on key features of the
all-new Dodge Charger Daytona, including its exclusive Fratzonic
Chambered Exhaust, Sport Mode and Powershot.
The Dodge Charger Daytona will also have its own exclusive
merchandise line, Believe in a Higher Horsepower | Save the Planet,
which supports the vehicle and the campaign.
Dodge Charger Daytona models are part of the Dodge brand's first
multi-energy muscle-car lineup. For Charger Daytona models, Dodge
is using electrification as a tool to push the boundaries of
performance — all new powertrains in the Charger lineup surpass the
powertrains that they replace. All-new Charger Daytona Scat Pack
runs the quarter-mile in an estimated 11.5 seconds and delivers
Charger SRT Hellcat Redeye levels of performance by reaching 0-60
mph in 3.3 seconds, with a total output of 670 horsepower and 627
lb.-ft. of torque, while the Charger Daytona R/T delivers a total
output of 496 horsepower and 404 lb.-ft. of torque, a significant
performance increase over previous Charger R/T models.
The all-new Charger Daytona features an all-electric, 400-volt,
dual motor system delivering muscle-car performance through
standard all-wheel drive and a mechanical limited slip
differential. In addition to performance features and drive modes,
the world's first Fratzonic Chambered Exhaust for the Charger
Daytona delivers a signature rumble and tactile sound wave output,
shattering preconceptions of a typical battery-electric
vehicle.
Dodge will offer two all-electric trims of the Charger Daytona
two-door, designed with performance buyers in mind and wearing
iconic R/T and Scat Pack badges. The Dodge Charger Daytona R/T will
have a starting U.S. manufacturer's suggested retail price (MSRP)
of $59,595, and the Dodge Charger
Daytona Scat Pack, which leads the Charger lineup and retains the
title as the world's quickest and most powerful muscle car, will
start at a U.S. MSRP of $73,190 (all
prices exclude $1,995
destination).
The Dodge Charger Daytona R/T and the Charger Daytona Scat Pack,
the first all-electric vehicles from the Dodge brand, also qualify
for a full $7,500 federal tax credit
when leased.
Media information on the next-generation Dodge muscle car is
available in the Dodge Charger press kit. For more information on
the all-new Dodge Charger, visit Dodge.com.
Dodge//SRT
For 110 years, the Dodge brand has carried
on the spirit of brothers John and Horace
Dodge. Their influence continues today as Dodge, America's
performance brand, shifts into high gear with a lineup that
delivers unrivaled performance in each of the segments in which the
brand competes while moving forward to a future that includes
electrified muscle in the form of the next-generation, all-new
Dodge Charger.
The next-generation Dodge Charger electrifies a legend, with the
Charger retaining its title as the world's quickest and most
powerful muscle car led by the all-new, all-electric 2024 Dodge
Charger Daytona Scat Pack. The all-new Dodge Charger will also
offer performance choices via multi-energy powertrain options
including the 550-horsepower Dodge Charger SIXPACK H.O., powered by
the 3.0L Twin Turbo Hurricane High Output engine.
Dodge also keeps its foot on the gas as a pure performance brand
with the 710-horsepower Dodge Durango SRT Hellcat, the most
powerful gas engine SUV ever, and best-in-class standard
performance in the compact-utility vehicle segment with the Dodge
Hornet.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge//SRT and company news and video
on:
Company blog:
http://blog.stellantisnorthamerica.com
Media
website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and
@StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
View original content to download
multimedia:https://www.prnewswire.com/news-releases/save-the-planet--from-soulless-evs-worlds-quickest-and-most-powerful-muscle-car-the-all-new-dodge-charger-daytona-lands-now-with-new-marketing-campaign-302321515.html
SOURCE Stellantis