Tradelab (TRAI)

TradeLab S.p.A. operates as a consulting company in Italy. The company offers market analysis consultancy and market intelligence solutions. It also provides geomarketing services, including OnTheMap, a geomarketing platform for supporting industry, distribution, and services in territorial analysis... TradeLab S.p.A. operates as a consulting company in Italy. The company offers market analysis consultancy and market intelligence solutions. It also provides geomarketing services, including OnTheMap, a geomarketing platform for supporting industry, distribution, and services in territorial analysis, operational sales management, and planning; Site Evaluation Model, a geolocalized sales forecasting for stores and new openings; and opportunity gap and discovery retail services. In addition, the company offers QueryLab, which gather insights from pharmacists through digital survey; AFH Consumer Tracking, a consumer-Based Tracking dedicated to Away From Home consumption behavior; AFH Future Tracking that forecast trends in visits and value of the AFH market and consumption for the main food and beverage categories; AFH Business Discovery, a customizable business intelligence platform to support sales, marketing, and trade marketing; and In-Store Marketing Compliance, which measures and certifies the effectiveness of promotional activities in pharmacies. It serves away from home (AFH), retail, pharma and healthcare, and PA and marketing territorial industries. The company was founded in 1999 and is based in Milan, Italy. Show more