Advantex Announces Agreement With Canadian Tire

Advantex Marketing International Inc. ("Advantex") (CNSX:ADX), a leading
specialist in merchant funding and loyalty marketing programs, today announced
that its wholly-owned subsidiary, Advantex Dining Corporation, has signed an
agreement, for an initial term ending December 31, 2012, with Canadian Tire
Financial Services Limited, Canadian Tire Corporation, Limited and Canadian Tire
Bank (collectively "Canadian Tire Group") to provide services to the Canadian
Tire Group that would enable holders of the Canadian Tire Options(R)
MasterCard(R) to earn additional loyalty rewards on purchases made at select
merchants. For a six month period commencing January 1, 2012 the program will be
operated on a pilot basis during which time the program will be focused on
signing merchants in the home furnishings and grocery and food stores segments
in a designated area of the Greater Toronto Area. 


"We are excited with this development, as it is indicative of the recognition
that Advantex is receiving for its experience and ability to manage merchant
based loyalty marketing programs," said Kelly Ambrose, Advantex's Chief
Executive Officer and President. 


About Advantex Marketing International Inc.

Advantex is a specialist in the marketing services industry, managing
white-labeled rewards accelerator programs for major affinity groups through
which their members earn bonus frequent flyer miles and/or other rewards on
purchases at participating merchants. Under the umbrella of each program,
Advantex provides merchants with marketing, customer incentives, and
additionally pre-purchase of merchants' future sales through its Advance
Purchase Marketing (APM) model. Advantex partners include over 1,200 merchants;
CIBC and Aeroplan. Advantex is traded on the Canadian National Stock Exchange
under the symbol "ADX". For additional information on Advantex, please visit
www.advantex.com. 


(R)/(TM) Canadian Tire Options is a registered trademark of Canadian Tire
Corporation, Limited used under license.

Advantex Marketing (CSE:ADX)
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