Isle of Capri Casinos, Inc., Selects Harte-Hanks Allink(R) To Help Drive CRM Initiatives - Harte-Hanks to Design, Develop and Install Database Marketing Solution to Increase Company's Customer Loyalty and Share of Wallet - NEW ORLEANS, Oct. 18 /PRNewswire-FirstCall/ -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide, direct and targeted marketing company and its Allink database marketing solution was selected today by Isle of Capri Casinos, Inc. (NASDAQ:ISLE), to help increase the frequency of customer visits, the amount of customer spending per visit and ultimately, the strength of and participation in the IsleOne loyalty program. "Through the strategic move of employing a data warehouse, we will continue the evolution of our industry-leading IsleOne Marketing System. Harte-Hanks, with 30 years' experience, will play a valued role in allowing our company to create additional specific, targeted data solutions, resulting in more effective and efficient direct marketing programs," said Les McMackin, senior vice president of marketing for Isle of Capri Casinos. Isle of Capri Casinos, one of the largest operators of riverboat/dockside casinos in the world, attracts 23 million visitors annually at its 16 casinos in 14 locations by offering customers an identifiable, brand experience with its "Fun in Paradise" theme. In choosing Harte-Hanks to enhance the IsleOne program, Isle of Capri Casinos seeks to gain greater insight into its customers' preferences, identify high-value/high-potential customer segments, grow its most loyal customers, and better identify and address customers at risk. As a result, Isle of Capri Casinos will be in a stronger position to reward customers for their brand loyalty and protect both share of market and of wallet -- and do it in a profitable way. Harte-Hanks will collaborate with Isle of Capri Casinos to ensure the optimal investment of the company's marketing dollars and to support its rapid business growth. The first step in this process is to conduct a data analysis and marketing assessment that will help the company define a multichannel, cross segment/cross-property ROI-based communications plan. "By providing Isle of Capri Casinos with the right mix of people, processes and innovative technology, we can quickly and positively affect the company's bottom-line and build customer loyalty through multichannel, one-to- one interactions," said Kathy Calta, corporate officer and senior vice president, Harte-Hanks, Inc. "Harte-Hanks works with many of the largest and most innovative direct marketers in the world, across multiple sectors among them travel, entertainment and leisure, affording clients such as Isle of Capri Casinos a profound understanding of the requirements for successful customer-centric marketing." The two companies made their joint announcement during the Direct Marketing Association's 87th Annual Conference & Exhibition here today. About Isle of Capri Casinos, Inc. Isle of Capri Casinos, Inc., a leading developer and owner of gaming and entertainment facilities, operates 16 casinos in 14 locations. The company owns and operates riverboat and dockside casinos in Biloxi, Vicksburg, Lula and Natchez, Mississippi; Bossier City and Lake Charles (2 riverboats), Louisiana; Bettendorf, Davenport and Marquette, Iowa; and Kansas City and Boonville, Missouri. The company also owns a 57 percent interest in and operates land-based casinos in Black Hawk (two casinos) and Cripple Creek, Colorado. Isle of Capri's international gaming interests include a casino that it operates in Freeport, Grand Bahama, and a two-thirds ownership interest in casinos in Dudley and Wolverhampton, England. The company also owns and operates Pompano Park Harness Racing Track in Pompano Beach, Florida. About the Allink(R) Solution Suite and Harte-Hanks The Allink(R) Solution Suite helps companies in diverse markets achieve measurable ROI (return on investment) through the application of data-driven marketing strategies for a more relevant and better-targeted approach to marketing. The Allink Solution Suite is a blend of Harte-Hanks 30 years' experience in vertical marketing strategy, analytics, direct marketing best practices, end-to-end marketing services and leading-edge technology. Each Allink solution is built to meet the unique requirements of marketers within specific vertical markets who want to increase multichannel marketing know-how and effectiveness, contain personnel resources and costs, act on customer information in real-time, and develop tailored marketing programs that give their companies a competitive advantage. Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Visit the Harte-Hanks Web site at http://www.harte-hanks.com/ or call (800) 456-9748. Harte-Hanks, the Harte-Hanks logo, and Allink are registered trademarks of Harte-Hanks, Inc. Isle of Capri Casinos, Inc. Safe Harbor: This press release contains forward-looking statements which are subject to change. These forward-looking statements may be significantly impacted, either positively or negatively by various factors, including without limitation, licensing, and other regulatory approvals, financing sources, development and construction activities, costs and delays, permits, weather, competition and business conditions in the gaming industry. The forward-looking statements are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements herein. Additional information concerning potential factors that could affect the company's financial condition, results of operations and expansion projects, is included in the filings of the Isle of Capri Casinos, Inc. with the Securities and Exchange Commission, including but not limited to, its 10-K for the fiscal year ended April 25, 2004. Media Contacts: Chet Dalzell, Harte-Hanks (212) 520-3232 Lori Hutzler, Isle of Capri Casinos (228) 396-7031 Brenda Menard, Horn Group, Inc. (781) 356-7133 DATASOURCE: Harte-Hanks, Inc. and Isle of Capri Casinos, Inc. CONTACT: Chet Dalzell of Harte-Hanks, +1-212-520-3232, ; or Lori Hutzler of Isle of Capri Casinos, +1- 228-396-7031, ; or Brenda Menard of Horn Group, Inc., +1-781-356-7133, Web site: http://www.harte-hanks.com/ http://www.islecorp.com/

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