PrimeHoldings.com, Inc. and Briza Technologies Sign Letter of Intent with the Universidade do Vale do Paraiba (UNIVAP) in Sao Paulo, Brazil SALT LAKE CITY, April 1 /PRNewswire-FirstCall/ -- PrimeHoldings.com, Inc. (BULLETIN BOARD: PRIM.PK) , a diversified holding company with early-mover initiatives in the telecommunications and wireless auction space, and proprietary restaurant and hospitality industries software and its subsidiary, Briza Technologies, Inc., signed a letter of intent with Universidade do Vale do Paraiba's(UNIVAP) Research and Development Center to initiate joint technology development and marketing. Briza Technologies, a Hillsborough, NJ based corporation, is a subsidiary of PrimeHoldings.com. Its primary business is the designing, manufacturing and marketing of wireless credit card payment solutions and Internet security devices, marketing primarily in Latin America. UNIVAP's Research and Development Center is located in Sao Jose dos Campos, Sao Paulo State, Brazil. "UNIVAP is a significant educational and technological institution in Sao Paulo State, which is the largest Brazilian industrial, commercial and financial center, with extensive experience in many areas of strategic interest for Briza," said Ivan Silva, Briza's President and CEO. "We signed a letter of intent for a 'technological cooperation and development program' and intend to execute a joint development agreement by the end of May, 2004." "As per our research and development plans, this partnership with a major University will help us expand the immediate application and marketing of our patent pending technologies to a wider variety of products, services and customers, as well as improve and enlarge Briza's range of technology by initiating new information technology research projects, the development, testing and ultimate marketing of which will be completed in Latin America's most strategic locations," added Mr. Silva. "We are excited about this new contract with another major university in Brazil. With the university's assistance, we will be able to develop and improve our current products quickly and inexpensively. We will be connected to an existing sales and marketing channel in the very market that we want to take advantage of," said Thomas Aliprandi, PrimeHoldings.com's CEO. "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995 Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements. DATASOURCE: PrimeHoldings.com, Inc.; Briza Technologies, Inc. CONTACT: Tom Aliprandi of PrimeHoldings.com, +1-801-755-6859,

Copyright