American Greetings Introduces Recordable Photo Frame Cards this Grandparent's Day
08 Septembre 2009 - 4:33PM
PR Newswire (US)
CLEVELAND, Sept. 8 /PRNewswire-FirstCall/ -- As the celebration of
Grandparent's Day marks its 30th anniversary, American Greetings
Corp. (NYSE: AM) has introduced a fun, memorable and innovative way
to say thanks with the new recordable photo frame card. These
displayable cards allow the sender to not only add a photo of the
recipient's adorable grandchildren, but also add their voices,
which can be played back with the push of a button. The new
offering is particularly appropriate for the holiday, because it
focuses on what is most important for any grandparent, their
grandchildren. Today there are more than 56 million grandparents in
the United States, and most are more active in their
grandchildren's lives than ever before. With the changing
responsibilities and personalities of grandparents today, there is
also a need to enhance how we celebrate them. This evolution of how
we show our appreciation and celebrate our grandparents is clearly
reflected in the newest offering from American Greetings.
"Grandparent's Day is the perfect occasion for the recordable photo
frame card because it reflects the worst kept secret of any family.
. .that Grandma and Grandpa will do anything for their
grandchildren," said Carol Miller, executive director of new
product concepts at American Greetings. "The pairing of an adorable
photo and sure-to-be-cute vocal message from their grandkids will
definitely make the card a keepsake that will definitely be
appreciated." Nearly three million cards are sent annually in
recognition of Grandparent's Day, which will be celebrated this
year on Sunday, September 13. Shoppers can find the recordable
photo frame cards and other greetings for grandparents at many
leading specialty, mass, grocery and drug store channels
nationwide. Visit http://www.corporate.americangreetings.com/ for
more information and a listing of stores that carry American
Greetings products. You can also follow us on Twitter at
http://www.twitter.com/amgreetings. About American Greetings
Corporation For more than 100 years, American Greetings Corporation
(NYSE:AM) has been a manufacturer and retailer of innovative social
expression products that assist consumers in enhancing their
relationships. The Company's major greeting card brands are
American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings
and Papyrus, and other paper product offerings include DesignWare
party goods, American Greetings and Plus Mark gift-wrap and boxed
cards. American Greetings also has the largest collection of
electronic greetings on the Web, including cards available at
AmericanGreetings.com through AG Interactive, Inc. (the Company's
online division). AG Interactive also offers digital photo sharing
and personal publishing at PhotoWorks.com and Webshots.com and a
one-stop source for online graphics and animations at Kiwee.com. In
addition to its product lines, American Greetings also creates and
licenses popular character brands through the American Greetings
Properties group. Headquartered in Cleveland, Ohio, American
Greetings generates annual revenue of approximately $1.7 billion,
and its products can be found in retail outlets domestically and
worldwide. For more information on the Company, visit
http://corporate.americangreetings.com/. DATASOURCE: American
Greetings Corporation CONTACT: Frank Cirillo of American Greetings
Corporation, +1-216-252-7300 x4806, Web Site:
http://www.americangreetings.com/
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