ALEMV Emova Group

London, April 11 2011. The Board of Emailvision is pleased to announce it has reached agreement to acquire smartFOCUS Group PLC, a leading provider of multi-channel marketing and analytics software, for approximately £25.3 million in cash.

The Board of Emailvision believes that combining the businesses of Emailvision and smartFOCUS will further strengthen Emailvision’s position as a worldwide leader of on-demand software for email, mobile and social campaign management. In addition, the smartFOCUS business operations will expand Emailvision’s presence and customer base in the United Kingdom and the United States. Emailvision has a growing track record of acquiring complementary technology companies that can deliver significant synergies and benefits to the client base.

The Directors of smartFOCUS have unanimously approved the terms of the offer, which is subject to customary closing conditions and approval by smartFOCUS shareholders. The transaction is expected to close before the end of June 2011.

Commenting on the offer, Nick Heys, Chief Executive Officer of Emailvision, said:

“We're delighted to have the highly complementary products from smartFOCUS join the Emailvision portfolio. We are equally proud to have thesmartFOCUS teamand clients join our rapidly growing Emailvision community. We believe the combination of smartFOCUS and Emailvision is very powerful as this group represents industry leaders who are setting the pace and establishing best practices in online relationship marketing.”

Enquiries:

Emailvision

Nick Heys, CEO                                +33 (0)1 41 27 27 17

Olivier Candau, CFO                           +33 (0)1 41 27 27 17

smartFOCUS

Curt Bloom, Interim CEO                    +44 (0)117 943 5800

Neil Thomas, Chief Financial Officer    +44 (0)117 943 5800

About Emailvision

Emailvision is the worldwide leader in on-demand software for email, mobile and social marketing. The Emailvision mission is to provide excellence in technology and services for online relationship marketing. The company is majority-owned by Francisco Partners of California, and is led by the same visionary leaders who founded Emailvision in 1999. With offices in 18 countries, Emailvision delivers 4 billion messages per month on behalf of more than 3,000 clients worldwide.

About smartFOCUS

smartFOCUS is a leading international provider of multi-channel marketing and analytics software. smartFOCUS marketing solutions integrate data to deliver powerful analysis and customer insight; enabling communication across the entire marketing operation. More than 750 companies worldwide rely on smartFOCUS to inspire customers, improve results, and transform marketing performance.