RNS Number:4965S
Sportingbet PLC
26 November 2003


                                Sportingbet Plc
                        ('Sportingbet' or the 'Company')

                                26 November 2003


                      Sportingbet fixed odds betting games
                          to appear on Interactive TV


Sportingbet, the global online sports betting and casino operator is pleased to
announce a partnership with YooMedia, the interactive entertainment group, to
take fixed odds games betting onto UK interactive television.

Sportingbet has signed an exclusive 3 Year partnership agreement to provide the
odds setting, customer services and transaction capabilities which will enable
YooMedia to develop and launch Sportingbet's popular games products on all
digital television platforms in the UK during 2004. YooMedia will share in a
percentage of the gross win generated from these games.

Sportingbet's wide portfolio of fixed odds betting games, currently accessible
online at www.sportingbet.com and www.thegamesroom.com, including amongst others
Virtual Horseracing, Super Hi-Lo and a dice game known as 'High Roller'. These
games were originally launched onto the internet in January 2003 and have been
extremely popular with internet customers.

Nigel Payne, Chief Executive Officer of Sportingbet, commented: "The move into
television in the UK market is an important strategic step for Sportingbet. It
will further widen our audience base by allowing us to market our products to
the 10.8 million households who currently enjoy interactive TV in addition to
the many thousands who already play online. We see this as a growing channel
over the next 3-5 years and believe the time is right to enter this exciting
sector. Sportingbet are delighted to be in partnership with YooMedia who are
clearly a market leader in the interactive TV market."

Andrew Fearon, Chief Operating Officer of YooMedia, said: "Sportingbet is one of
the most successful online businesses in its arena and I am delighted that
YooMedia is to be its interactive television partner. We plan to launch first on
cable and then roll out its games products on to satellite and DTT.  This
demonstrates our ability to continue to bring premium content on to interactive
television in partnership with strong brands."



For further Information please contact:

Sportingbet Plc
Nigel Payne, CEO                                           020 7251 7260
nigelp@sportingbet.com

YooMedia
John Murray                                                    020 7553 6559 or
07831 314672
jmurray@seahorsemedia.co.uk



About Sportingbet

Sportingbet plc is a London based, AIM listed company. It is the worlds leading
online sports betting and casino operator serving over 1 million customers
across 150 countries.

*  Grown rapidly from taking 3,500 bets in 2000/01 to 22.7 million bets
   in 2002/03

*  Group turnover of #1.1 billion in 2002/03

*  Market leader in Online Betting in its core growth markets with
   leading brands including Sportsbook.com, Sportingodds.com, Superbahis.com,
   Sb28.com and, the flagship brand Sportingbet.com

*  Active in Europe, America, Australia and Asia - A truly Global online
   business




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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