JDE Peet’s to expand its emerging markets presence through the intended acquisition of Maratá’s coffee & tea business in Brazil
24 Juillet 2023 - 5:45PM
JDE Peet’s to expand its emerging markets presence through the
intended acquisition of Maratá’s coffee & tea business in
Brazil
PRESS RELEASEAmsterdam, 24 July 2023JDE Peet’s (EURONEXT: JDEP),
the world’s leading pure-play coffee and tea company by revenue,
today announced that it has signed an agreement to acquire the
Brazilian coffee & tea business from JAV Group for an
undisclosed amount in cash. The transaction is subject to
regulatory approvals and other customary closing conditions and is
expected to close in 2024.
Maratá’s coffee & tea business is predominantly present in
the northern part of Brazil through its longstanding and well-known
brands Café Maratá and Chá Maratá. The business employs around
1,200 employees, operates two manufacturing plants and sells its
products through a dense and well-established distribution
network.
Upon completion, the acquisition will complement JDE Peet's’
existing portfolio of brands predominantly sold in the southern
regions of Brazil. The acquisition will increase JDE Peet’s’ scale
and national coverage in Brazil, a market which offers compelling
prospects for both volume and value growth. As a result, the
acquisition offers long-term value creation potential through
attractive revenue and cost synergies.
Fabien Simon, CEO of JDE Peet’s, commented: “Over the last
three years, we have been focussed on transforming JDE Peet’s into
a faster growing, correctly invested, and more sustainable company.
We are now ready to take the next step and continue our disciplined
path of geographical expansion and diversification. I am therefore
very pleased with the opportunity to buy Maratá’s well-run coffee
& tea platform in Brazil, an attractive market we know well and
where we have successfully made acquisitions in the past. Following
completion, this acquisition will represent a highly complementary
proposition to our existing business in Brazil, which has been
building strong momentum in recent years, allowing us to serve more
cups across a full range of price points and product offerings
while expanding our regional presence in Brazil.”
José Augusto Vieira, founder of JAV Group, added: “Since
Maratá was founded over 50 years ago, we have stayed true to our
mission of providing innovative, socially responsible, and
high-quality products to consumers across Brazil. I am very proud
of the strong and successful coffee & tea platform we have
built, and I am very pleased that by handing over our coffee &
tea business to JDE Peet’s, the world’s leading pure-play coffee
& tea company, we are securing the long-term development and
success of this great business.”
Market Abuse RegulationThis press release
contains information within the meaning of Article 7(1) of the EU
Market Abuse Regulation.
# # #
EnquiriesMediaWill Hummel+31 6
3917 7280Media@JDEPeets.com
Investors & AnalystsRobin Jansen+31 6 1594
4569IR@JDEPeets.com
About JOSÉ AUGUSTO VIEIRA (JAV)
GroupJAV Group, conducted by the Vieira Family and with
more than 50 years of existence in the Brazilian market, comprises
a conglomerate of companies operating in the most varied market
segments, such as food, agribusiness, packaging and exports.
About JDE Peet’s
JDE Peet’s is the world's leading pure-play coffee
and tea company, serving approximately 4,200 cups of coffee or tea
per second. JDE Peet's unleashes the possibilities of coffee and
tea in more than 100 markets, with a portfolio of over 50 brands
including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts,
OldTown, Super, Pickwick and Moccona. In 2022, JDE Peet’s generated
total sales of EUR 8.2 billion and employed a global workforce of
more than 20,000 employees. Read more about our journey towards a
coffee and tea for every cup at www.jdepeets.com.
- jde-peets-to-expand-its-emerging-markets-presence
Jde Peets Nv (LSE:0A5I)
Graphique Historique de l'Action
De Nov 2024 à Déc 2024
Jde Peets Nv (LSE:0A5I)
Graphique Historique de l'Action
De Déc 2023 à Déc 2024