Marie Brizard Wine & Spirits: 2023 Q3 revenues
Charenton-le-Pont, 26th October 2023
Q3 2023 revenues
MBWS posts 3rd
quarter decline (down 6.1% versus 2022) compared to last
year’s strong performance in France and in the face of tough
competition, particularly on the international
markets
Nine-month 2023 revenues stands at
€144.2m, up 6.9%1 versus
2022
- France:
third-quarter sales down 4.2% versus 2022 amid a confirmed decline
in the spirits market and by unfavourable comparison with 2022 -
Nine-month 2023 revenues up 2.0%
- In the off-trade, despite the price
increases applied this year, sales of strategic brands declined.
This came on the back of a high comparison base in 2022, during
which the Group cut back on promotional expenditure and benefited
from purchase gains among consumers, following numerous shortages
of products in the same price positioning;
- The on-trade sector posted higher
sales for the quarter, against a lower 2022 comparative base, as a
result of stockpiling by distributors at the end of June 2022.
-
International: slowdown in the quarter (down 7.6%) with
widening regional disparities - Nine-month 2023 revenues up
10.9%
- Slower sales growth in Europe than
in the first half of 2023, with continued significant growth in
Lithuania and Bulgaria and their export zones, but a cyclical
downturn in Spain and a moderate recovery in the UK market;
- Further sharp decline in the United
States in a challenging market environment marked by falling
depletions and inventory destocking by our importer;
- Persisting sluggish environment in
Asia Pacific.
- Price
increases applied in 2023 across almost all Group markets in an
attempt to offset soaring input costs since 2022 are impacting
consumer demand.
Marie Brizard Wine & Spirits (Euronext:
MBWS) today announces its unaudited revenues for the period from 1
January to 30 September 2023.
Nine-month 2023 revenues:
€m |
9M 2022 |
LFL change |
Currency impact |
9M 2023 |
LFL change(excl. currency
impact) |
Reported growth (incl.
currency impact) |
France |
60.4 |
1.2 |
- |
61.6 |
+2.0% |
+2.0% |
International |
74.6 |
8.1 |
-0.1 |
82.6 |
+10.9% |
+10.8% |
TOTAL MBWS GROUP |
135.0 |
9.3 |
-0.1 |
144.2 |
+6.9% |
+6.8% |
Q3 2023 revenues
€m |
Q32022 |
LFL change |
Currency impact |
Q32023 |
LFL change(excl. currency
impact) |
Reported growth (incl.
currency impact) |
France |
20.3 |
-0.8 |
- |
19.5 |
-4.2% |
-4.2% |
International |
28.2 |
-2.1 |
-0.1 |
25.9 |
-7.6% |
-8.1% |
TOTAL MBWS GROUP |
48.5 |
-3.0 |
-0.1 |
45.4 |
-6.1% |
-6.4% |
France clusterAmid a continuing
slowdown in the spirits market in France, mainly in off-trade,
France Cluster sales, at €19.5m, were down 4.2% in Q3 2023 versus
the previous year, which was marked by lower promotional pressure
and out of stock of products in the same price range as our brands.
However, nine-month 2023 sales were up 2.0% at €61.6m.
All the spirits market is affected, particularly
the 12-year blended Scotch whisky category in off-trade, down 0.9%
in terms of sales revenue and down 4.9%2 in
volume, with impacts particularly the William Peel brand. The other
strategic brands, Sobieski, Marie Brizard and San José, were also
down over the quarter. Only sales of the Berger brand posted very
modest growth, driven by a period of promotional activity and stock
shortage among certain competitors. In addition, the context is
somewhat unsettled for the business in off-trade, with some
legislative changes relating to annual negotiation timing periods
coming soon.
The on-trade sector reported a 13.9% rise in
revenues for the third quarter across all strategic brands,
compared with a weak third quarter in 2022 impacted by early
inventory build-up by distributors at the end of H1 2022.
International cluster
International cluster sales amounted to €25.9m
in Q3 2023, down 7.6% versus Q3 2022. Revenues for the nine months
ended 30 September 2023 amounted to €82.6m, up 10.9% versus 2022 at
constant exchange rates.
Spain posted an 11.1% fall in third quarter
sales versus 2022 and a 19.0% increase in nine-month sales,
impacted by a cyclical downturn in industrial subcontracting
services after a brisk third quarter 2022 which enabled the company
to make up the delay caused by shortages of raw materials in the
first half of 2022. Market performance among strategic brands was
mixed.
In Western European export markets, revenues
fell 16.5% in Q3, reflecting poor sales performances in all markets
except Benelux and the UK, where the Group is benefiting from new
listings for its brands, notably Sobieski. The Africa region saw a
sharp decline over the quarter.
Lithuania posted a 15.0% rise in Q3 revenues and
a 29.3% increase in nine-month revenues versus 2022, driven by the
export business and, in particular, growth in sales to the
Ukrainian market. Domestic sales were down compared with Q3 2022,
impacted by unfavourable market conditions for the industrial
services business.
In Bulgaria, revenues continued to grow strongly
in Q3 2023 (up 39.8% versus 2022) after a buoyant first half (up
37.1% versus H1 2022), with sales still driven by export markets
(industrial subcontracting in particular) and significant price
increases in H1 2023, which nonetheless led to price sensitivity in
the wine category.
Revenues in Scandinavia were down 23.9% in Q3
2023 after a strong performance in Q3 2022 amid the continuing
sharp upswing in business following the early 2022 lifting of
health restrictions. The decline in sales also reflects demand
volume elasticity in the face of price hikes, the restructuring of
certain distributors in the sector and a number of on-trade
delistings due to greater concentration among competitors and the
resulting tightening of market conditions. However, Gautier sales
held up well.
In Eastern European export markets, Q3 2023 and
nine-month sales in Poland continued to fall short of 2022 levels,
which were boosted by stock-building of the newly launched Gautier
brand. Moreover, the spirits market in Poland has followed a
downward trend in 2023 to date across all categories.
In the United States, after a slight upturn in
revenues in Q2 2023, the third quarter saw a further fall in sales
(down 46.8%). This is linked to the inventory destocking policy
pursued by the local distributor and a low depletion rate following
difficulties caused by the change in some routes to market in key
states. In addition, operational, logistical and commercial
difficulties impacted the performance of our brands, particularly
Sobieski and Gautier. However, the Marie Brizard brand performed
well, up 18%.
In Brazil, in contrast to the first two
quarters, Q3 2023 revenues were down 15.2% (up 22.3% over the first
nine months versus 2022), impacted mainly by shortages of imported
brands and a squeeze on purchasing power linked to the non-renewal
of government support programmes. The strong performance by local
brands, up 11%, and the continuation of a rigorous sales and
pricing policy over 2023 only partly succeeded in offsetting this
decline.
In the Americas export region, revenues
continued to decline significantly in Canada in Q3 2023, again due
to the highly competitive vodka segment and continuing decline in
the cognac category, despite a highly respectable performance by
the Marie Brizard brand.
Lastly, Asia Pacific saw a sharp decline in Q3
2023, particularly in Australia, South Korea and Japan, although
modest sales in Taiwan continued to grow steadily.
Outlook
The first half of 2023 demonstrated the overall
resilience of the Group in the face of the challenges of
availability and significant price rises resulting from the
persistent increases in input costs at the beginning of 2023. The
decline in sales in Q3 2023 and the recent negative trend over the
last few months are in line with the cautious comments made in the
last quarterly press releases for 2023.
It should be remembered that, at this stage, the
price increases designed to cushion the rise in input costs since
2022 only partly offset them, leading to pressure on margins
despite these efforts.
However, in most markets (both in France and
internationally), the sharp rises in raw material and energy prices
in 2022 and 2023 and resulting increases in consumer goods prices
in general (including Group products impacted by the aforementioned
price rises) have led to changes in consumer purchasing patterns,
resulting in a gradual reduction in demand, to a greater or lesser
extent depending on the geographical regions.
The Group continues to closely monitor these
changes in consumer demand in response to the prioritisation of
their purchases and, despite these persistent challenges, is
committed to staying flexible and focused on the operational
direction. To this end, the Group will leverage its diversified
business portfolio and broad geographical footprint in order to
deliver a strong and steady performance, as demonstrated this year
(e.g. growth in Europe vs. challenges in the US, development of
industrial services vs. market slowdown affecting certain strategic
categories). The Group is committed to expanding this
diversity.
The current sluggishness of international
growth, which remains one of the Group’s development priorities, is
compounded by a French market that is increasingly mature,
concentrated and highly focused on purchasing power. Against this
backdrop, the Group remains cautious regarding the short to
medium-term business outlook.
Financial calendar
- Q4 and full-year
2023 revenues: 15 February 2024
Contact
Relations Investisseurs et Actionnaires Groupe
MBWSEmilie Drexleremilie.drexler@mbws.comTél : +33 1
43 91 62 40 |
Contact
PresseImage Sept Claire Doligez -
Laurence Maurycdoligez@image7.fr – lmaury@image7.frTél : +33 1 53
70 74 70 |
A propos de Marie Brizard Wine &
Spirits
Marie Brizard Wine & Spirits est un Groupe
de vins et spiritueux implanté en Europe et aux Etats-Unis. Marie
Brizard Wine & Spirits se distingue par son savoir-faire,
combinaison de marques à la longue tradition et d’un esprit
résolument tourné vers l’innovation. Depuis la naissance de la
Maison Marie Brizard en 1755, le Groupe Marie Brizard Wine &
Spirits a su développer ses marques dans la modernité tout en
respectant leurs origines. L’engagement de Marie Brizard Wine &
Spirits est d’offrir à ses clients des marques de confiance,
audacieuses et pleines de saveurs et d’expériences. Le Groupe
dispose aujourd’hui d’un riche portefeuille de marques leaders sur
leurs segments de marché, et notamment William Peel, Sobieski,
Marie Brizard, Cognac Gautier et San José.Marie Brizard Wine &
Spirits est coté sur le compartiment B d’Euronext Paris
(FR0000060873 - MBWS) et fait partie de l’indice EnterNext© PEA-PME
150.
1 All revenue growth figures reported herein are at constant
exchange rates and consolidation scope, unless otherwise
stated.
2 Source: IRI Aggregate Current P10 2023
data
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