LONDON and NEW YORK, Feb. 25,
2019 /PRNewswire/ -- OMD has been named Global Media
Agency of the Year 2019 by Adweek, a leading advertising industry
publication. Adweek cited the company's impressive turnaround
performance following a challenging 2017 that saw the historically
dominant agency fall to the bottom of major media analyst rankings.
Adweek's story details the comeback that took place during 2018 – a
journey that saw OMD win or retain over $2.6b of business.
"It's a great honor to be named Adweek's Global Media Agency of
the Year. Not only did we win more than 300 pitches across all
geographies last year, but at the same time we more than doubled
our retention rate and improved our client ratings four consecutive
times throughout 2018. We also remained the most medaled agency at
the Cannes Lions Festival of Creativity. When you put all this
together it is simply astonishing," said Florian Adamski, Global CEO of OMD. "But none of
this would have been possible without the hard work, talent and
adaptability of our people nor the trust placed in us by our
clients and partners. I'm incredibly proud of what we have achieved
and look forward to building on this foundation in 2019 and
beyond."
According to Adweek's story, the turnaround began with key
leadership changes including the appointment of Florian Adamski to Global CEO in late 2017 and
the subsequent development of a new brand promise and competitive
positioning, Better decisions, faster.
The article further credits numerous global initiatives
undertaken across the business and the joint introduction of a new
tech platform (Omni) and media planning process (OMD Design) with
the turnaround.
The story concludes that, after years of global dominance,
despite a difficult 2017, OMD, whose clients include McDonald's,
PepsiCo, Apple and the Renault Nissan Alliance, among many others,
has delivered an unprecedented comeback and is once again at the
top of its game.
OMD combines innovation, creativity, empathy and evidence to
make Better decisions, faster on behalf of our clients. With
over 12,000 people working in over 100 countries, OMD is the
world's largest media network. OMD is currently ranked the world's
most effective media agency network in the Effie Effectiveness
Index. OMD is an Omnicom Media Group agency and part of Omnicom
Group. Omnicom Media Group is the media services division of
Omnicom Group, Inc. (NYSE: OMC). For more information please visit
http://www.omd.com/
CONTACT: Joslyn Head,
+44(0)7866-030-979, Joslyn.head@Omd.com