75LM Bbv Int.0cpn28

RNS Number:2169D
BBV International Finance Ld
4 January 2000

                              28-12-1999

                  UNO-E, FIRST SPANISH BANK IN INTERNET,
                        OBTAINS OFFICIAL LICENSE

Uno-e, first Spanish Internet only Bank, has received Treasury
authorisation, following Bank of Spain's required favourable opinion, for
its launching, foreseen at the beginning of Year 2000.

Uno-e launching is part of BBVA's proactive strategy in expanding its
activity in the Internet World and its objective of consolidating even more its
position as the technological leader in the banking sector.

Uno-e intends to become a reference entity in the Internet environment
through a policy of offering clearly differentiated products and services
from other existing offers in the market.

Uno-e is configurated, initially, as a provider of savings and investment
products (deposits, mutual and pension funds, insurance ... ) and will
give "on line" access to more than ten exchange markets in Europe and the
United States.

Uno-e will have the support of a "call-center" to provide telephoneadvise
to its clients. The new bank will initiate its operations in Spain in the
first months of the year 2000 and forecasts its expansion to other Latin
markets next year.

The new bank will keep full commercial independence from BBVA and will
offer a wide variety of products of Spanish and foreign entities.

Global Strategy

The launching of Uno-e is framed in the global strategy of BBVA for the
expansion of its activities in E-Business.

As  a  first  step,  the organisation announced on the day of the merger,
included the creation of a specific area to focus on the  development  of  this
business.  This reveals the importance placed by the new group on this business
line, which it intends to develop with great emphasis.

The starting point of the E-Business area is very favourable, as BBVA is the
leader in the Internet banking in Spain, with a market share of 20%, 160,000
active clients and more than 4,5 million transactions per month.

BBVA E-Business strategy is based on three core ideas.

      1. The launching of new projects in the Internet environment,
         like Uno-e. The BBVA E-Business Area has other "Business  to
         Business" and "Business to Consumer" projects under study.

      2. The strengthening of channels complementary to the branch
         network (to offer banking services through Internet (BBV Net and
         Argenvia), Digital TV Banking and Mobile Banking (GSM), so that
         the client can choose how to operate with BBVA.

      3. Strategic investments in the Internet industry, with an initial
         investment budget of 300 million euros.  The group has participations  
        in Equality, Pixel and MyAlert.


In  order to further improve the quality and flow of information with our
clients we are ending next 31 of December the fax service which  is
substituted by an e-mail procedure. If you have not yet forwarded to us
your e-mail address please let us know urgently (fax 34-94-4876060) in
order to be able to continue sending the information directly.  All the
financial information on BBV continues to be available in our web site:
http..//www.bbv.es.

END

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